Manager, Media - Toronto
3 weeks ago
Job summary
We are looking for an experienced Media Manager to join our team at Four Seasons. The successful candidate will have strong analytical skills and experience in integrated media strategy and executions. They will lead media guidelines development, content strategy implementation across channels including search (SEO), social display video analytics innovation reporting budgeting managing multiple stakeholders processes deadlines.Responsibilities
- Cross-Channel Media Execution Develop channel prioritization create recommendations drive innovation Global Masterbrand media Global cross regional executions building brand equity preference qualified traffic manage Affiliate OTA Expedia channel strategy achieve digital revenue referral traffic objectives outline Global SEO channel execution Enterprise Global Media Strategy develop interconnected strategies Four Seasons marketing objectives brand positioning support framework SVOG establish how media engages guests business units support partner ideas opportunities Four Seasons manage communication owned earned integrate ideas activations vehicles manage JBP partners Meta Snap TikTok support enterprise social strategy AI operationalization Audience Strategy Management work key partners audience data consumer goals innovate party strategies build each plan consult segmentation actively optimize cross functional marketing Adobe Analytics Search Social platforms build audience guest framework Media Platform Management invoice actualization agencies finance planner corporate scorecard metrics measure performance key commercial KPIs Brand Compass updates internal marketing stakeholders Masterbrand Cross Regional efforts agency partnership campaign trafficking creative production instances deployment set up paid digital social analytics tools.
Job description
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