Phase 1 Website Foundation: WordPress Designer for Growing Travel Brand
20 hours ago
Job description
Phase 1 Website Foundation:
WordPress Designer for Growing Travel Brand
Budget:
Fixed (discussed with shortlisted candidates)
Project Type:
Short-Term / Strategic Foundation Build
Experience Level:
Strong Intermediate to Senior
⸻
About the Brand
Real Girl Review is evolving from a traditional travel blog into a personality-led media brand and retreat platform.
This is not a hobby blog redesign.
This is a foundation build for a brand ecosystem:
Media hub → retreats → digital products → shop expansion.
The website must feel:
- Elevated
- Founder-forward
- Clean but expressive
- Authority-driven yet warm
- Strategic and conversion-focused
⸻
The Objective
Redesign the core WordPress site to:
- Establish immediate authority
- Improve affiliate conversions
- Improve retreat conversions
- Strengthen email capture
- Improve mobile UX and loading performance
- Reduce friction in navigation
⸻
Phase 1 Deliverables (Scope Is Defined)
- Homepage Redesign
- Founder-led hero section
- Clear brand positioning statement
- 3–4 structured brand pillars
- Featured guides grid
- Retreat teaser section
- Email capture placement
- Clean sticky navigation
- Mobile-first execution
- Blog Template Redesign
- Clean, modern editorial layout
- Strategic affiliate CTA blocks
- "Geeves Recommends" branded callout
- Related posts section
- Category clarity
- 2-click max navigation structure
- Retreat Infrastructure
- Retreat overview page
- 1 high-converting retreat sales page template
Stripe integration:
- Deposit option
- Payment plan option
- Sticky "Apply" button
- Itinerary accordion
- Pricing + FAQ section
- About Page
- Structured founder story
- Trust-building layout
- Visual storytelling integration
- UX + Performance Optimization
- Sticky navigation
- Reduced click friction
- Mobile optimization
- Page speed improvements
- Email Capture Integration
- Newsletter forms placed strategically
- Basic integration setup
What We're Looking For
You should have:
- Proven experience designing high-quality WordPress media sites
- Experience with conversion-focused layouts
- Stripe integration experience
- Strong understanding of mobile-first UX
- Clean design sensibility (not cluttered, not templated-looking)
- Ability to execute within an established brand voice
You should not apply if:
- You rely heavily on generic themes with minimal customization
- You do not have portfolio examples of strategic homepage layouts
- You do not understand sales-page structure for retreats or experiences
- You're an agency outsourcing to juniors or a beginner building first portfolio pieces.
Design Inspiration (Reference for Quality Level)
- The Blonde Abroad (structured, founder-forward, + "Start Here" clarity)
- Salt in Our Hair (clean editorial/guide layout, mobile usability)
- Local Adventurer (sectioned homepage clarity)
⸻
How to Apply
Please include:
1. 3–5 relevant portfolio links (media, travel, retreats, editorial brands preferred)
2. A short explanation of how you would approach this strategically (not technically)
3. Confirmation you can complete within a fixed price
4. Begin your proposal with the word "Foundation"
Applications without relevant portfolio examples will not be considered.
Contract duration of 1 to 3 months. with 10 hours per week.
Mandatory skills:
Web Design, WordPress, Website, Blog, User Flow
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