- Manage calendars, prepare agendas and send follow up emails to ensure decision making meetings take place and are followed up on.
- Build a campaign calendar and deliver content that drives engagement to our target audience.
- Design and deliver lead generation LinkedIn campaigns in alignment with the Four Eyes brand standards.
- Work with product managers to ensure we have an up to date description of products.
- Ensure new or updated information is reflected on any public domain (company website, LinkedIn, etc.)
- Build, maintain and plan the annual event calendar.
- Assist in event planning.
- Assist with day-of execution of events.
- Search for relevant industry events, podcasts, webinars for FEF attendance.
- Be a brand champion, ensure external collateral meets FEF brand guidelines.
- Create digital flyers, brochures and other graphic elements as needed.
- Review web content and make recommendations for SEO.
- Communicate marketing department activities clearly and effectively convey marketing goals to other teams.
- Conduct competitive and industry research to stay informed of what's happening in the market.
- Subscribe to various industry digital publications and social media accounts for media monitoring.
- Share findings with the Marketing Manager and Head of Growth weekly.
- Knowledge of traditional and digital marketing, content marketing, and social media marketing.
- Excellent writing, communication, and presentation skills.
- Familiarity with content management (strong knowledge of Linkedin Campaigns and content delivery) systems (CMS) and customer relationship management (CRM) tools.
- Working knowledge of HTML, graphic design and email software.
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Marketing Coordinator - Saint John, NB, Canada - Four Eyes Financial
Description
Marketing Coordinator
Four Eyes Financial is a Regulatory Technology (RegTech) company based in New Brunswick, with offices in Saint John & Moncton. We are at the forefront of change in how wealth firms think about their data and their compliance functions. Our proprietary Intelligent Compliance Platform, with multiple compliance solutions, streamlines interactions between Advisors, Clients, and Head Office.
We are looking to add a talented Marketing Coordinator to the team, to support the Marketing Manager with project management and executing tactics. The ideal candidate will be involved with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The Marketing Coordinator must be an organized multitasker who is able to handle many projects at once.
We have a diverse team of bright and high-performing people and we are in growth mode. You'd fit in well if you thrive in a fast-paced environment, have a thirst for learning, and focus on excellence in everything you do.
Focus Areas
Project Management: Ensure various marketing initiatives and plans are being executed on time.
Build & Deploy Campaigns : Build brand awareness, generate new leads, help convert deals to contracts.
Maintain Current Product Description Catalog : Maintain accurate description of all products for quick access and reuse for internal and external use
Events (panels, webinars, trade shows) : Track and execute the logistics for various internal/external events.
Graphic Design : Create compelling on-brand digital assets.
SEO : Research SEO keywords and trends.
Relationship Building & Communication Skills : Effectively communicate with internal and external stakeholders
Sales Support : Competitive research and media monitoring.
Qualifications