Digital Marketing Specialist - North York, Canada - Beauty Nut Inc

Beauty Nut Inc

Verified Company

North York, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Digital Marketing Specialist

Location:
Toronto (Finch/Arrow Road)

Company:
Beauty Nut (Skin Care)

Type:
Permanent

Term:
Full-time

Are you nuts about Beauty? Join our growing team
Beauty Nut is the new Canadian authority in premium botanical beauty.

We are the producers of premium, organic, and 100% natural hair, skin, and body products made with pure oils derived from Morocco.

Position Summary

Responsibilities

Develop and implement comprehensive digital marketing campaigns to drive website traffic and increase online sales, utilizing e-commerce platforms like Shopify where applicable.
Develop and optimize landing pages, links, and backlinks to support marketing initiatives and improve user experience across e-commerce platforms.
Plan and implement campaigns across various digital marketing channels (SEO/SEM, social media, paid advertising) to build audience engagement and drive sales, with consideration for e-commerce integration.
Scans for trending topics and conducts research for integration into video content, social media (organic and paid), gated guides, and e-newsletters, ensuring content resonance and heightened audience engagement.
Develop and implement Google Ads campaigns to drive website traffic, increase brand awareness, and generate leads and sales, optimizing for e-commerce platforms like Shopify. Manage Google Ads budgets effectively, ensuring efficient allocation of resources.
Develop and execute social media strategies to increase brand awareness, engagement, and traffic across various platforms, including e-commerce channels. Create and curate engaging content, monitor social media channels, and respond promptly.
Evaluate overall and campaign-specific performance metrics, including engagement, traffic growth, and conversion rates, to optimize marketing programs, considering e-commerce platform data.
Utilize expertise in digital marketing strategy, including Facebook Ads, Google AdWords, and remarketing techniques, to maximize campaign impact across all relevant channels.
Identify trends, insights, and optimize spend and performance based on analytics data, incorporating insights from e-commerce platforms like Shopify and Amazon.

Requirements:

Minimum 5 years experience in digital marketing or related field

Expert in digital marketing strategy, Facebook AdWords and remarketing
BS/MS degree in marketing or a related field
Solid knowledge of website analytics tools (eg. Google Analytics, NetInsight, Omniture, WebTrends)
Graphic Design capability is strong positive point.
Experience in the beauty industry a strong positive point.
Excellent written and verbal communication.

Job Type:
Full-time

Schedule:
Monday to Friday

Education:

Bachelor's Degree (preferred)

Ability to Commute:
North York, ON M9M 2Z8 (required)

Work Type:
On site.

Schedule: