Account Manager, Digital Marketing - Toronto - The Influence Agency

Description

Account Manager, Digital Marketing

The Influence Agency is a full-service digital marketing agency that specializes in SEO, Paid Media, Web Design & Development, Influencer Marketing, Social Media Management, Content Strategy & Development, and much more

We're looking for a strategic, results-driven, and relationship-focused Account Manager to join our team At our agency, this role is referred to as Client Success Manager, and it's integral to managing client relationships, leading strategic direction, and ensuring the flawless execution and optimization of performance marketing campaigns (Paid Media, SEO, CRO, Web).

This is an exciting position at a fast-moving agency that is focused on challenging industry norms and developing programs that are best in class.

We're working in a hybrid model We're looking for someone who is located in or around the GTA with the ability to travel to our West End location three days per week.

Team Member Traits

Personal Characteristics

• Cares greatly about their clients, coworkers, and self
• Highly empathetic, positive, respectful and competitive
• Open-minded, curious, inclusive and trustworthy
• Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
• A passion for learning and improving
• A natural problem solver that identifies solutions
• Sense of humour
• Ability to think quickly and learn fast
• Is a team player but also knows how to work independently

Abilities & Skills

• Able to work closely across departments to execute programs with multiple monthly recurring services
• Strong expertise in performance marketing, including Paid Media, SEO, CRO, and web strategy, with a proven ability to translate technical insights into actionable client recommendations
• Exceptional analytical skills to leverage data and consumer behaviour trends for strategic decision-making
• Advanced budget management skills, confidently overseeing complex, multi-channel marketing budgets to ensure ROI and efficiency
• Excellent communication skills to be the glue between clients and our operations team. Strives to do good for their clients and provide them a stellar customer experience.
• Baseline knowledge of creative/organic services (social media, branded content, influencer marketing, etc) is considered an asset

Experience

• 4+ years in account/client management within digital marketing, with a significant focus on performance marketing
• 3+ years of experience reporting on advanced marketing campaigns, including data storytelling
• Proven track record of upselling and driving growth through strategic client partnerships
• Experience in a marketing agency is strongly preferred

Key Responsibilities

The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things.

Strategic Execution & Program Management

• Oversee multi-service campaigns, ensuring seamless integration of Paid Media, SEO, CRO, and Web strategies to achieve client goals
• Coordinate with internal teams, using performance marketing knowledge to clearly outline work to supporting departments to ensure tasks are being completed in a successful and timely manner
• Hold regular meetings, discussions, and brainstorms with different teams to optimize campaigns and hit KPIs

Client Leadership & Reporting

• Build and nurture strong client relationships, fostering trust and positioning yourself as a strategic partner
• Proactively identify and solve client challenges, leading with expertise and confidence while involving Account Directors when necessary for contentious issues
• Lead client reporting meetings, effectively communicating data-driven insights and strategic recommendations
• Confidently create reporting and strategy presentation frameworks with a logical flow, speaking to multiple sections during presentations
• Create and highlight strategic recommendations through storytelling and harnessing strong service knowledge
• Upsell services (where beneficial to the client)
• Produce clear and concise emails to clients with minimal oversight, building a strong relationship by fostering trust and transparency

New Client Setups

• Lead implementation of a digital media strategy
• Partner with your clients to quickly understand their business, industry, and competitors
• Develop and implement budgets aligned with clients' key business objectives, ensuring efficient resource allocation throughout the year
• Manage and work with various departments to set up, oversee and launch new digital marketing services

About The Influence Agency

The Influence Agency is a team of digital marketing professionals that specialize in custom digital marketing campaigns. Our team is comprised of passionate, talented, creative and hard-working people that put our clients first. We know our work matters and go to work every day with a sense of purpose.

Culture

Our office culture is one of challenging work and fun. The office features an arcade machine with over 30,000 games, a beer tap, and a vibrant staff that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas.

We hold office events, quarterly socials and go to different industry-related events. We are looking for new teammates that add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.

We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core and we encourage people from all walks of life to apply.

If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals that appreciate mentorship and support, but also have the attitude of a self-starter.

Progressive Compensation

• Competitive base salary + commission opportunities
• A thriving team member has the opportunity to see growth in their personal development and career
• An additional $1,000 / year that can be put towards industry/work-related education.
• Free parking at the office (first come, first served)
• Lunches delivered to the office
• Full health benefits after the probationary period
• 4 weeks vacation + extended break over holiday season + extended long weekends + Summer Fridays
• A Work From Anywhere program that can be used for up to 2 weeks a year
• All the equipment you need to be able to work at home comfortably