VP, Product Marketing - Toronto - Ataccama

Description

Overview

The biggest hurdle to AI success is not technology or ambition, but data you can trust. Most organizations struggle to power AI initiatives with messy, siloed data that is growing at an unprecedented rate and manual effort that can't possibly manage it. Facing board mandates for AI‑driven transformation, C‑suite leaders cite data issues as their biggest challenge.

So how do you get data AI‑ready? Yesterday's reactive, resource‑heavy data management tools and processes won't work anymore.

Ataccama's agentic platform offers an intelligent, fast, and scalable approach that gives the modern AI enterprise all of the capabilities they need to trust their data. The Ataccama ONE AI Agent autonomously identifies and helps you fix data quality issues at the source, offering unified AI‑assisted execution across:

• Data quality and observability: Ensure data is accurate, complete, and consistent, no matter where it resides and flows.
• Lineage: Understand data origin and flow, crucial for confidently feeding AI models and agents.
• RDM: Achieve faster standardization and stewardship with an AI agent.
• The Data Trust Index: Get a real‑time view of data reliability to successfully implement the medallion architecture. Benefit from the Ataccama MCP Server as a proprietary safeguard to ensure external agents operate on governed, verified data.

With Ataccama, you can trust your data and fuel your AI.

The Role

We are looking for a visionary VP of Product Marketing to own our narrative and establish Ataccama as the non‑negotiable first step in any enterprise AI reference architecture or regulatory compliance project.

Reporting to the CMO, you will be the chief architect of our market position, ensuring that the Ataccama ONE Agentic Platform is recognized as the market preference for regulated industries. You will lead a high‑performing team to move prospects and customers from defensive data strategies to defensive‑plus‑offensive strategies that power growth and innovation.

Your team will be a key partner to Product, Sales, Sales Enablement, Demand Generation, Customer Success, and teams across the organization, ensuring an aligned and effective go‑to‑market strategy that positions us to create and capture demand and retain customers in our ICP.

Your Challenge

• Market Narrative & Positioning: Own and evolve our platform narrative. You will define how we move the market to recognize that our comprehensive data quality platform– with data quality, lineage, observability, and cataloging, is the most comprehensive and innovative approach to achieving data trust.
• Strategic Alignment: Map all product marketing efforts directly to Ataccama's strategic objectives, specifically around promotion of our agentic platform, achieving repeatable success in financial services and insurance, and establishing SI and tech partners as growth accelerators.
• Go‑To‑Market (GTM) Strategy: Define the Ideal Customer Profile (ICP), key personas, and full‑funnel content strategies. You will orchestrate impactful product launches that best showcase our innovations in a clear and differentiated way.
• Vertical Excellence: Partner with Field CDOs to develop vertically tailored messaging and buying journeys, specifically for the Financial Services, Insurance, and Life Sciences sectors.
• AEO & AI‑Led Discovery: Lead the mandate for Answer Engine Optimization (AEO) by structuring cornerstone content for deep semantic understanding, ensuring Ataccama is the "share of answer" leader in AI‑curated search results.
• Sales & Partner Enablement: Deliver the "arsenal" of tools, training, and co‑marketing value propositions that allow our Sales team and partners to win in the market.
• Analyst Relations: Provide industry analysts with irrefutable evidence of our vision and execution to maintain and grow our MQ/Wave leadership. Involve analysts in strategy discussions to ensure we incorporate their feedback into key decision points.
• Competitive Intelligence: Partner with Product and Corporate Development to stay ahead of how competitor strategies are evolving and ensure our product, marketing, and sales enablement strategies adapt accordingly.
• Operational Excellence: Design and scale repeatable product marketing processes that support global growth, multi‑product complexity, and consistent execution across regions and teams.

Is This You?

• Proven B2B Product Marketing Success: You have 10+ years experience elevating brand perception and accelerating growth through the development of differentiated positioning, sales enablement tools, and GTM strategies.
• Strategic Thinker: You can translate complex technical concepts like data trust and its role in the modern AI stack into tangible business outcomes.
• Data‑Driven Leader: You are obsessed with KPIs like pipeline growth, share of voice, and marketing‑influenced revenue.
• Human‑Centric Storyteller: You believe in clarity over noise and have a knack for bringing levity and engagement to technical topics like data management.
• Expert Collaborator: You believe in strong partnerships across GTM teams and can create outcome‑driven routines and feedback loops with Product, Sales, Marketing, and Customer Success.
• Industry Expertise: Experience in data management and/or regulated industries (Finance, Insurance, Life Sciences) is highly preferred, but not required.
• Curiosity & Creativity: Ability to think outside the box when it comes to content and campaigns, and the desire to drive organizational and operational transformation with AI.
• People & Executive Leadership: Experience building, leading, and scaling high‑impact product marketing organizations, setting clear vision, operating cadence, and performance standards.

At Ataccama, our core values are Candid & Caring, so we are upfront about our process and details that are important to you. We sometimes use AI tools to help us with things like reviewing applications, taking notes from screening conversations, scheduling interviews, or supporting assessments. These tools make the process smoother and fairer — but don't worry, they never make the final decision. Every hiring decision is made by our Talent Acquisition Partners and Hiring Managers, with AI only acting as a helpful assistant. We believe technology should support the process, not replace the human touch.

We currently use an AI‑assisted tool, Metaview, to help document our interview notes.

This posting is a genuine, active position in Ataccama.

Perks & Benefits

• Long‑Term Incentive Program
• Get paid vacation plus the freedom of Flexible Time Off (FTO) – a policy that lets you take additional time off when needed, supporting your work‑life balance and well‑being
• 5 sick days
• The Global Family Support Program – a paid leave program to help all parents focus on the new addition to their family
• "Bring Your Friend" referral program
• Flexible working hours & hybrid work setup
• Annual package for mental health support
• RRSP plan available
• Corporate discounts on travel, fitness, attractions, and shopping
• Health, vision, and dental benefits
• Conference tickets to the best industry events of the year
• Online courses & company access to Udemy to hone your skills
• Kitchen stocked with fresh fruit and juice, teas, and the best coffee

Work Equipment

• Company laptop
• Company mobile phone

While we highly value cooperation with all our business partners, we don't accept unsolicited resumes from any sources other than directly from a candidate. We reserve the right not to pay any fee for sending an unsolicited offer containing the details or resume of a job candidate, even if the relevant candidate is employed by our company.