Email Marketing Specialist - Oakville, Canada - Finsana

Finsana

Verified Company

Oakville, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Achieve Finance, a sister company to FinSANA, is a marketing company that specializes in lead generation for the personal finance space.

We specialize in all forms of marketing and support our clients with solutions and technology allowing us to serve up better results effecting the bottom line.

RESPONSIBILITIES

Conducting extensive A/B and multivariate testing, analysis, and reporting on key metrics impacting delivery, open rate, click through rate, conversion rate, and ROI;
Developing meaningful database segmentation to tailor appropriate campaigns for targeted audiences;
Creating data and content strategies to maximize performance;
Working alongside Compliance to foresee and anticipate legal and/or regulatory issues;
Keeping focus on longterm vision while executing on shortterm performance goals.
Maintain uptodate campaign calendar and coordinate with internal stakeholders.
Tracking and reviewing all campaign metrics on a daily, weekly, monthly, and ad hoc basis to identify opportunities for optimization, and help build presentations (PPT) for senior leadership.
Measurement and optimization of content and campaign performance.
Work with graphic designers to develop marketing campaign creative assets.
Collaborating and assisting on other marketing/sales projects as requested.

REQUIREMENTS:

Degree/Certification in Marketing Management, Advertising, Communications, or equivalent.
Extensive experience in all areas of campaign management
IP reputation management for both dedicated and shared IPs
Working knowledge of delivery protocols and policies for all major domain groups.
Basic understanding of HTML knowledge
Excellent project management skills specific to marketing.
HTML/CSS/AMP Knowledge
Analytics, Reporting, (FBL's, Postmaster Tools, SNDS)
ISP and ESP Knowledge
Delivery Protocols and Policies: (SPF, DKIM, DMARC)
Compliance and Legal Knowledge
Graphic Design Basics, Mobile and Testing Tools
Linux LAMP experience, Apache, MySQL, and PHP/Python, basic scripting, or coding knowledge (as an asset)

WHY JOIN US?

Competitive wages
Group Insurance benefits
Work and family life balance
Strong culture and values centered around support and inclusiveness for all our employees.
Employee Referral Program
RRSP Matching Program