Integrated Demand Team: Content Lead - Toronto, Canada - SAP

SAP

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We help the world run better

JOB DESCRIPTION

Team Overview
The role of the Integrated Demand Team is to develop end-to-end marketing programs that deliver demand to the business.

The Global Integrated Demand Team collaborates with the Solution Marketing and Management teams (CMSO) to identify demand objectives, the Regional & Field Marketing teams to validate the demand routes and tactics, and business management teams to determine financial resources to create programs that deliver on the business's demand needs.

The Role

Integrated Demand Team:
Content Lead - Office of the COO

Key responsibilities:

Customercentric content strategy to deliver Integrated Demand Programs outcomes and KPIs
Works with Studio SAP and CMSO team to curate, source, and refine program content (promotional assets and offers) for programs
Drive the global strategy and optimization for program content plans while maximizing the impact for the business
Strategizes with channel leads on where to promote content and where it fits within the buyer's journey

Key tasks and deliverables:

Deliver in partnership with Studio SAP, CMSO and other key stakeholders primary, promotional and solution content such as blogs, videos, articles, infographics, white papers, eBooks, case studies, etc.
Support the budgeting process with forecasting and staying within 2% of allocated content budget
Continually measure content effectiveness to build highperforming content for the right audience and channels
Publish content in Digital Library and ICE and regularly present content plan updates to stakeholders
Work with localization team to translate content into various languages

Experience & Key skills

Minimum 68 years of B2B or B2C digital, hightech marketing experience
Knowledge of Account and Industry Marketing, Enterprise Resource Planning (ERP) and Digital Supply Chain (DSC) solutions
Understanding of the challenges facing COO/Operations audience when migrating from onpremise to cloud environments and the benefits achieved
Strong written & verbal communication skills
Strong collaboration skills
Must be proficient in marketing promotion strategies and have developed marketing promotion plans and executed demand generation programs
Must be able to understand, critique and give feedback on content design and delivery methods
Must have working familiarity with multiple digital demand channels and their applicability within a demand generating promotion plan

Education and Qualifications

Bachelor's degree or equivalent required

Location

Global

joinMSO

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SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best.

At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.

We ultimately believe in unleashing all talent and creating a better and more equitable world.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.