Partner & Product Marketing Manager - Montréal, Canada - EDC

EDC

Verified Company

Montréal, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Partner & Product Marketing Manager V

Posting Date:
Feb 13, 2023, 7:42:49 AM

Primary Location:
Quebec-Montreal

Job Type:
Permanent

Schedule:
Full-time

EDC is Canada's export credit agency, offering information, knowledge and innovative commercial solutions to help Canadian exporters and investors expand their international business.

We take on risk so Canadian businesses can take on the world.

When you join our team, you'll be helping Canadian companies bring their vision, passion and innovation to the global marketplace.

Your knowledge and expertise will support more than 25,000 Canadian companies and their customers in as many as 200 markets worldwide.

You'll work shoulder-to-shoulder with the best and brightest in an inclusive, collaborative environment that fosters professional development and success.

And you'll know that you're making a difference every day—for companies, for Canada and for the people you work with.

Year after year, EDC has been recognized as a Top 100 and Top Family-Friendly Employer. #LI-Hybrid

Job Overview

Key Responsibilities & Requirements

Contribute to the development and maintenance of product naming, value propositions, positioning, key messages & product collateral (pitch decks, one pagers, web pages, etc.)
Support the senior marketing manager in the interaction between marketing team members, external agencies, product owners/Subject Matter Experts (SMEs) and the Go to Market (GTM) stream
Participate in the creation and launch of GTM plans for new and evolving products
Enable partners through operational communications, sales tools and partner portal updates
Develop and launch marketing communication initiatives and content to improve partners' familiarity and understanding of EDC solutions
Manage cobranding marketing initiatives
Monitor performance indicators related to products and identify marketing opportunities to drive business results
Support marketing team and agency of record with punctual product training to increase product understanding

Screening Criteria

Undergraduate Degree in Business Administration; Marketing or related field
Minimum 5 years' experience in partner/product marketing
Advanced knowledge of marketing principles and practices
Experience in brand/product marketing developing product naming, value propositions & positioning, key messages & product collateral
Experience with marketing measurement frameworks
Experience with multichannel marketing
Bilingual in both official languages (French and English)
Ability to work from/travel to Montréal once a week, as needed

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