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- Execute comprehensive communication and marketing plans to promote brand, services, and mission.
- Create engaging content for website, social media, email campaigns and marketing materials.
- Manage social media accounts, including content creation, design, scheduling, monitoring, and engagement with followers.
- Manage external website content ensuring accuracy, consistency and timely information.
- Coordinate with internal teams to gather information and insights for content creation and marketing campaigns.
- Conduct market research and analysis to identify trends, target audiences, and competitive landscape.
- Multimedia production including photography, video and graphic design to create visual assets for campaigns.
- Monitor and manage/delegate requests coming through communications ticket system.
- Monitor and analyze performance metrics for communication and marketing initiatives and provide regular reports and recommendations for optimization.
- Support event planning and execution, including promotional activities, media outreach, and on-site coordination.
- Stay updated on industry trends, best practices, and emerging technologies in communications and marketing.
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Proven experience (2-3 years) in communications and marketing roles, preferably in a similar industry or nonprofit sector.
- Strong written and verbal communication skills are essential for crafting compelling content, engaging with stakeholders, and representing the organization effectively in various settings.
- Proficiency in digital marketing tools and platforms such as social media, email marketing, content management systems, and analytics tools is necessary for reaching and engaging audiences online.
- Knowledge of branding principles, visual identity, and brand consistency to ensure all communication materials reflect the organization's brand effectively.
- Skills in promoting events, fundraisers, and campaigns through various channels to attract participants, sponsors, and donors.
- Ability to work collaboratively with internal teams, stakeholders, volunteers, and external partners to support communication needs and achieve organizational objectives.
- Working knowledge of graphic design principles and multimedia production tools to create or coordinate visual assets for communications materials.
- Strong writing, editing, and proofreading skills to create clear, concise, and engaging content across various platforms while adhering to the organization's tone and messaging guidelines.
- Flexibility and adaptability to navigate changing priorities, deadlines, and situations in a fast-paced non-profit environment.
- Understanding of advocacy strategies, public awareness campaigns, and mobilizing support for key issues to advance the organization's mission and goals.
- A satisfactory vulnerable sector criminal record clearance is required.
- Demonstrated knowledge, understanding and commitment to the Truth and Reconciliation Commission of Canada: Calls to Action.
- Willingness to work within anti-racist and anti-oppressive frameworks and actively engage in ongoing learning about these frameworks.
- Main Building ( 2nd Ave SE). Occasional travel within the city will be required.
- 1 FTE (37.5 hours/week)
- Standard hours 8:30am - 4:30pm Monday-Friday. Occasional evening and weekend hours for special projects and events will be required.
- Continuous extended periods of sitting, standing, and walking (sometimes up/down stairwells)
- Occasional driving as part of work duties
- Occasional physical activity requiring the ability to bend/crouch, reach above shoulder height, kneel/crawl, and carry objects (up to and over 20Ibs.) may be required throughout shift.
Communications & Marketing Coordinator - Calgary, Canada - The Alex
Description
What you will do:
What you bring:
Work Environment and Hours:
Applicant Information: Please submit a portfolio of your work including at least 2-3 writing samples from different mediums as well as examples of social media posts and/or other designed content.
About The Alex: The Alex is a beacon of hope for Calgary's most vulnerable citizens, offering wrap-around health care, housing, social, and wellness programs. With a patient and client-centered approach, we envision a community where every individual is valued and empowered to thrive. Our mission is to improve quality of life through accessible and integrated health, housing, and social services. With five decades of experience, we have earned a reputation for tackling tough health and social issues, guiding individuals on their journey from crisis to wellness, and from challenge to change.