- Lead the Loyalty and Engagement Product Management team and function; leading, mentoring and developing a team of product managers.
- Working alongside business and executive leaders, define how the digital strategy for Loyalty and Engagement serves our most engaged and loyal guests, laddering to company goals. Articulate and connect the thread between guest problems, business outcomes, and required solution inputs to achieve success.
- Compose the product vision, strategy, and a 12‑24‑month roadmap. This encompasses experiences across profile, authentication, identity, account, gated experiences, and loyalty program, as well as the underlying global enterprise services that power them.
- End‑to‑end product leadership: translate broad business objectives into data‑driven product requirements, journey acceptance criteria, and success measures; inform overall investments required as well as returns; plan, prioritize, build, and deploy cross‑functional features and services that advance the product strategy.
- Lead your team and cross‑functional partners through key business rhythms such as quarterly business reviews, quarterly planning, steering committee reviews, and other planning and swarming functions. Leverage sound judgement - balancing data, business acumen, empathy, and pragmatism - to unblock teams, shape and refine ambiguity, and drive collective outcomes.
- Monitor and identify guest and stakeholder needs, staying current on industry standards and trends, evolving user experience and product roadmaps.
- Approve recommendations on impact to change and drives change management activities to ensure business continuity.
- 10+ years of digital product management experience with an emphasis on delivering guest‑facing digital experiences. Up to 5 years of relevant experience will be considered in lieu of product management experience
- 7+ years of leadership experience leading through direct reports, dotted line relationships and cross functional collaboration.
- Proven ability to work across a highly matrixed, multi‑disciplinary enterprise (engineering to brand).
- Proven track record of delivering and deploying large and complex products in an agile environment with specific focus and experience with guest‑facing digital experiences.
- Experience with digital technologies, media, e‑commerce, payments, retail, or subscription businesses.
- Strong core consulting skills (demonstrated track record of quality delivery, interpersonal and cross‑functional relationship skills).
- Demonstrated experience in developing and delivering executive‑level presentations.
- Ability to drive results independently but thrives in collaborative environments.
- Has a deep desire to learn and improve by seeking, accepting, and acting on productive feedback.
- Demonstrated leadership, mentorship, visionary, clarity of purpose, motivated, relentless execution.
- Minimum BA / BS degree from a four‑year accredited university (advanced degree preferred).
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results
- Communicate with honesty and kindness and create the space for others to do the same
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure
- Foster connection by putting people first and building trusting relationships
- Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Parenthood top‑up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
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Director - Product Management - Vancouver - Lululemon Athletica
Description
Business Unit: Store Support Centre (SSC)
Time Type: Full‑time
Description & Requirements
Director, Product Management, Global Loyalty and Engagement
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. This includes creating an equitable, inclusive and growth‑focused environment for our people.
about this team
Global Digital Product Management team is a key unit within the Global Digital, OMNI & Guest Support Organization. The Global Loyalty and Engagement Product Management team, part of the broader Digital Product Management organization, is dedicated to creating a uniquely lululemon experience—one that is truly differentiated and elevated—for our most loyal guests. To achieve this, the team collaborates closely with Technology, UX, Operations, and other key strategic partners.
a day in the life: what you'll do
must haves
compensation and benefits package
lululemon's compensation offerings are grounded in a pay‑for‑performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $199,000‑ $238,875 annually; the base pay offered is based on market location and may vary depending on job‑related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
Hybrid
In‑person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
Lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at In your email, please include the position title, the location of the position and the nature of your request.
the use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual's own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.
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