Country Marketing Lead - Brampton, Canada - Newell Brands

Newell Brands

Verified Company

Brampton, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Position Title:
Country Marketing Lead - Home & Commercial

Location:
Brampton, ON

Reports to:
General Manager, Canada

Position Overview:

The Country Marketing Lead, Canada will manage the P&L for the Canadian Team and develop strategies to support the business while being an integral part of Canadian Leadership team.

He/she will need to strategically utilize knowledge of the Canadian consumer and customers to develop the market's profitability and ensure global strategies are executed locally, while elevating our go-to-market execution and activation for both short and long-term growth.

He/she will need to maximize the sales potential and profitability of existing products as well as develop business plans to localize the global brand strategy.

The Country Marketing Lead, Canada will lead a cross functional team which includes country marketing, activation, category development and customer strategic planning.

Focused on developing the go-to-market strategy, he/she will work with the sales teams to set joint business plans with retailers.

He/she will work collaboratively with global teams to provide local insights to the global product funnel, pricing and promotional strategies.

Key Responsibilities:

This leader will be the Canadian local steward for the Global Brand Strategies and lead and develop a high performing team to develop and deliver strategic profitable growth plans:

Marketing & Activation:

Localize Global Brand Strategy into relevant country category/customer plans
Champion the best possible experience for the Canadian consumer by providing data driven insights/decisions regarding incountry SKU portfolio, pricing, innovation and activation
Partner with global teams on the 3year brand strategy (Canadian perspective)
Manage Canadian P&L for Home & Commercial segments, sharing responsibility for its performance with Canadian Leadership Team peers (Sales, Direct, Supply, Finance)
Ensure monthly and yearly volume, net revenue and margin targets are met, closely monitoring the P&L and owning the financial latest estimate and production forecast
Lead the development of local marketing activations through social, paid and customer channels maximizing ROI
Drive local product/category strategy and launch plans in collaboration with global direction, but giving local direction, including distribution priorities and pricing recommendations
Support global and local brand initiatives through creative inmarket activations

Category Development:

Build and publish an annual Canadian category 101 centered around driving a customer/category 3year strategy
Elevate category leadership through category selling stories and providing strategic category recommendations to maximize customer engagements (Line Reviews, Joint Business Plans and Top to Tops)
Provide a deep understanding of competitive landscape and opportunities by retail environment.
Produce actionable insights, suggest recommendations and influence the direction of the business by effectively communicating findings to crossfunctional groups
Form perspective on multichannel purchasing behaviors (e.g., site to store, store to site, etc.)
Monitor channel shifting and the associated trends reflected in the marketplace

Customer Strategic Planning:

Share knowledge of customer/channel insights and perspective of the various channel dynamics on assigned categories and retailers
Deliver local assortment strategies, which drive investment decisions and activation plans to methodically increase topline, bottom and market share
Build instore and dotcom requirements for successful gotomarket launches
Partner crossfunctionally to drive local strategies across the customer base ensuring pricing and promotional principles are implemented and managed in the market
Outline and deliver strategic growth plans by customer/channel annually, tracking progress and providing corrective actions as performance evolves

Qualifications:

Bachelor's Degree required, preferably in Marketing, Advertising or Business Administration; MBA preferred
15+ years strategic brand marketing/management experience required, at least 2 of which must be in a senior manager level role leading a highperforming team; evidence of consistent progression in responsibility required
A CPG background is strongly preferred but would be open to nontraditional CPG experience
Experience managing P&L and budget required
Firsthand experience of retailer engagement and developing exciting instore experiences
A demonstrated ability to take a wide view; must be able to create, execute and manage a sound marketing plan
Ability to lead crossfunctionally and influence up, down and across the business
Adept at leveraging data analysis to generate business solutions
Leadership capabilities to tactfully motivate and influence, while fostering strong relationships globally
Deft presentation skills to share information