Content Marketing - Toronto, ON, Canada - Procom

Description

Content Marketing Analyst - SEO & Adobe On behalf of our client in the Banking Sector, PROCOM is looking for a Content Marketing Analyst - SEO & Adobe.

Content Marketing Analyst - SEO & Adobe - Job Description
Develop and execute content strategies to increase organic traffic and improve search engine rankings
Conduct keyword research to identify target keywords and optimize content accordingly
Create and oversee the production of high-quality, engaging, and SEO-friendly content across multiple channels, including websites, social media, and email
Monitor and analyze content performance, traffic, and keyword rankings using SEO tools and analytics platforms
Identify opportunities for content optimization and improvement based on data-driven insights
Stay up to date with the latest trends and best practices in content marketing and SEO
Collaborate with cross-functional teams, including marketing, SEO, design, and business lines, to ensure content aligns with brand guidelines and business objectives
Manage and coordinate external resources, such as freelance writers or agencies, to ensure timely delivery of high-quality content
Stay informed about industry developments, search engine algorithm updates, and SEO techniques to continuously enhance the effectiveness of content strategies
Take ownership of managing successful execution of ongoing projects in additional analytics
Implementations, and internal tool improvements for streamlining content team's process
Content Marketing Analyst - SEO & Adobe - Mandatory Skills
3-4 years of Proven experience in content marketing, copywriting, and SEO principles, keyword research, and on-page optimization techniques
1-2 years of experience working with SEO tools and analytics platforms, such as Adobe Analytics
Excellent writing and editing skills, with the ability to create compelling and optimized content across various digital channels
Strong project management and organizational skills to handle multiple projects and meet deadlines
1-2 years of experience in Collect, analyze, and present data from multiple sources for content marketing
1-2 years of experience in Track and measure KPIs for website traffic, engagement, conversion rates, and lead generation
1-2 years of experience in Generating regular performance reports and provide insights to stakeholders
Strong analytical skills and the ability to interpret data to make informed decisions
Creative thinking and the ability to generate innovative ideas for content strategies
Communicate the impact and value of content marketing through comprehensive
reporting
Collaborate with cross-functional teams to align reporting with business objectives
Content Marketing Analyst - SEO & Adobe- Preferred Skills
Stay updated on industry benchmarks and continuously improve the reporting process
Large Financial organizations Or Social media company
Content Marketing Analyst - SEO & Adobe - Assignment Start Date ASAP - 6 months to start Content Marketing Analyst - SEO & Adobe - Assignment Location Toronto, ON - Work Hybrid