Advertising Strategist - Guelph, Canada - Prosites Inc

Prosites Inc

Verified Company

Guelph, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

Advertising Strategist Job Description

The Advertising Strategist is responsible for working directly with clients and other team members at Nifty to ensure client advertising campaigns are executed properly.

You will become an expert in your assigned ad platforms and familiar with others offered by the team. The platforms include Google ads (PPC), Bing ads (PPC), Facebook ads, YouTube ads, and more. The Advertising Strategist's responsibilities will vary according to client needs.

Essential Duties:

Develop custom social advertising campaigns for clients
Manage clients marketing budgets in an effective and efficient manner
Develop and manage a detailed project schedule work plan and put together monthly reports based on the results and progress
Identify opportunities for improved process efficiencies and collaborate with team members
Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
Utilize industry best practices, techniques, and standards
Measure project performance to identify areas for improvement
Maintain a positive attitude and bring value to our company culture
Continuously learn and strive to be selfsufficient in managing clients
Regular and reliable attendance is expected as this is fulltime position
Other duties as assigned by management.

Key Skills, Knowledge and Qualifications:

Basic understanding of excel formulas to manipulate data
Ability to analyze data and identify trends
Communicate clearly with clients regarding their campaign performance
Professional and experienced client retention abilities, including conflict resolution, and resolution of client concerns.
Intermediate understanding of platform KPIs and their influencing factors
Basic understanding of other marketing platform KPIs and their crossover

Physical/Mental Requirements for the Job: