Marketing Strategist Needed for Pre-Launch Campaign
12 hours ago

Job description
We are launching a fashion rental platform featuring African and minority designers.We are currently pre-product. There are no inventory photos yet.
This project is to develop a high-impact pre-launch campaign that drives waitlist signups, not just engagement.
We are looking for a creative marketing strategist with proven fashion ad experience who can develop the visual concept, create AI-driven editorial assets if needed, and execute a compelling TikTok launch video plus a first Instagram post.
- Primary Goal
The content must:
- Feel premium and intentional
- Position the brand as culturally intelligent and fashion-forward
- Establish identity before product
- Be optimized for retention in the first 3 seconds
You MUST have:
- Proven fashion or lifestyle ad campaign experience
- Portfolio showing paid or conversion-focused content
- Some Experience with AI image generation for editorial-style campaigns
- Strong understanding of TikTok retention psychology
- Ability to position a pre-product brand without inventory
Contract duration of 1 to 3 months.
Mandatory skills:
Social Media Marketing, Marketing Strategy, Instagram, Facebook
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