National Associate Director, Creative Services and - Toronto, Canada - Canadian Mental Health Association (National)

Description

National Associate Director, Creative Services and Brand Governance

About CMHA:

Founded in 1918, the Canadian Mental Health Association (CMHA) is the most established, most extensive community mental health organization in Canada.

Through a presence in more than 330 communities across every province and one territory, CMHA provides advocacy and resources that help to prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive.

Our vision is a Canada where mental health is a human right. CMHA has been chosen as one of Canada's best places to work by Forbes magazine in 2021 and 2022.


Position Summary:
The National Associate Director, Creative Services and Brand Governance leads brand governance and marketing operations for CMHA National.

The role is responsible for flawless, on time, on brand delivery of national marketing and communications campaigns, activities and products produced by CMHA National.

The Associate Director is responsible for marketing operations including workflow management, work assignment, budget management, license and contract management.

The role is responsible for quality assurance and brand governance, ensuring our brand guidelines are clear, communicated and adhered to across communication channels.

This role is the leader of collaboration activities across the CMHA Federation, including several cross-Canada committees, in support of our brand.

The role proactively identifies ongoing opportunities for efficiency and best practices in support of organizational goals.

The National Associate Director oversees an internal team comprising six team members. In this role, you will be responsible for nurturing professional development and providing mentorship to team members. Additionally, you will actively contribute to cultivating a supportive and inclusive workplace culture.


Location:
This position will be based at our office, located in downtown Toronto.

To encourage collaboration and explore new ways of working, CMHA National is piloting a reduced work week and supports a hybrid work model that includes two days of in-office work.

Position Responsibilities:

People Management

Creative Services Management

• Workflow management and assignment for creative services team members based on campaign needs and resources, including graphic design, translation, content creation, digital communications, website and social media. Identifies where external agency support is required by project.

Brand Governance and Quality Assurance

• Responsible for brand governance and Quality Assurance across CMHA National office. Reviews all outgoing collateral and owned channels to ensure brand standard is met and all communications are high quality and free of errors (grammatical, spelling, etc.)

Operations Management

• Leads the creation, implementation and ongoing review of Marcom processes in services of internal stakeholders. Accountable for project management tools (ex. Asana) and team adoption. Manages departmental budget and seeks input from team members as required. Works with Director and Finance team to forecast marcom spend. Identifies opportunities for technology, AI to enhance marcom operations. Manages external licenses for department (ChatGPT, Mailchimp, etc). External agency management (contracts, scope of work, invoices) as needed.

Federation Leadership

• Strategic leadership of Federation committees (Strategic Comms, Marcom Collaborative, Bilingual working group) to connect National Marcom team with Federation. Provides excellent customer service to Federation stakeholders across Canada, including brand governance support and tools.

Reporting and Leadership Support

• Provides recommendations and reporting support to Director as needed. Communicates project status and actively identifies opportunities for process, performance improvement to Director. Ensures team members are providing campaign data to help inform decisions for current and future campaigns.

Education & Qualification:

• Master's/University degree in related discipline i.e., English, journalism, communications, mental health or related, preferred.

Experience:

• 10+ years of demonstrated experience in project management/creative services management
• 10+ years of experience in brand governance, brand management, or a similar role
• 57+ years of experience in a supervisory role
• Preferred experience includes working within a charitable or nonprofit organization, particularly in areas related to health, mental health, public health, or population health.

Knowledge:

• A deep and thorough understanding of marketing operations within a complex or Federated organization
• A deep and thorough understanding of brand governance within a complex or Federated organization
• A deep and thorough understanding of project management
• A deep understanding of financial planning and reporting
• Knowledge of SEO, SEM, digital s