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Digital Communications - Toronto, Canada - Baycrest

Baycrest

Verified Company

Toronto, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Corporate Communications department at Baycrest has an opportunity for

DIGITAL COMMUNICATIONS AND SOCIAL MEDIA SPECIALIST

Position Type:

Full-time**:

Shift Type:
Day

Bi-Weekly Hours: 70 Hours**:

Hours of Work:7 hrs/shift**:

Posting Number: 7785**:

Union:
Non-Union

Date Posted:

April 18, 2024**:
***Baycrest is a global leader in aging and brain health through research, innovation, care and education, working to defeat dementia and create a world where every older adult enjoys a life of purpose, inspiration and fulfilment.

This is an opportunity to join a highly collaborative and dynamic team working together to share and amplify the ground-breaking care and innovation Baycrest does locally and globally.

As an integral member of corporate communications, the Digital Communications and Social Media Specialist contributes to building Baycrest's local, national and international reputation as leader in aging and brain health.

This role will work closely with Baycrest's corporate communications team as directed, ensuring content adheres to relevant corporate policies. This position reports to the Manager of Communications.

The primary responsibilities include:

Responsibilities include but are not limited to:

Develops and implements focused social media and digital communications plans for programs, initiatives and projects that help to amplify the overall Baycrest strategy;
Collaborates with internal stakeholders to identify target audiences and create content (copy and creative), and report back on optimization, measurement and analysis;
Ensures appropriate consents are completed and signed to safeguard and protect the organization's position/reputation;
Promote Baycrest reputation with the public and key stakeholders, bringing to light key accomplishments around care, research and other positive accomplishments of the organization;
Suggests content ideas that will result in a positive impression of the organization;
Implements specific strategy components, including: interviewing physicians, researchers and Baycrest staff to collect relevant story information;
Works closely on media relations efforts including onsite support of media interviews, filming, news events, etc. as required;
Makes recommendations to optimize social media and digital content based on previous performance and best practices;
Demonstrates how social media and digital communications can be used to facilitate and support media initiatives/projects, implementing targeted strategies for specific projects that support predetermined goals/ initiatives;
Provides website support when required;
Responds in a professional and timely manner to requests and incoming questions;
Works independently, with some general direction and guidance;
Ensures continuous quality improvement within their area of responsibility;
Adheres to Occupational Health and Safety Legislation and Baycrest's Safety Policies;
Adheres Baycrest's Policies and Procedures, including Incident Reporting Policy;
Demonstrates actively the Mission and Values set forth by Baycrest;

Qualifications include but are not limited to:

Completion of a recognized Bachelor's degree program or college diploma in Communications, Social Media, Public Relations, or recognized equivalent required;
Demonstrable success in social media marketing and/or digital communications strategies required with minimum three (3) years of digital communications experience;
Experience working in a corporate communications environment in an asset;
Highly digitally literate with advanced knowledge of digital tools and solutions required;
Experience in updating website platforms (internal and external);
Strong analytical, strategic planning and problemsolving skills required;
Knowledge of communications trends and ability to foresee newsworthy stories;
Exceptional written and editorial skills with the ability to ensure error free materials;
Deadline driven and able to prioritize projects based on organizational strategy.
Results oriented, with the ability to work in a selfdirected/independent manner and balance multifaceted projects and competing priorities;
Ability to manage individuals and information with sensitivity, confidentiality, tact and diplomacy required;
Results oriented, with the ability to work effectively in a fastpaced environment;
Ability to work independently as well as part of an integrated communications team;
Experience with the Adobe Suite (Photoshop, Illustrator, InDesign);
Experience with photography / videography;
Expertise in MS Office including Word, Excel, and Outlook;