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    • Marketing Strategist - Toronto - beBeeInfluencer

    beBeeInfluencer
    beBeeInfluencer Toronto

    3 weeks ago

    Default job background

    Job title: Account Director, Influencer Marketing

    Description

    Job Title: Senior Marketing Strategist

    As a seasoned marketing professional, you will be instrumental in driving business growth through innovative strategies and campaigns. The ideal candidate will have a proven track record of success in developing and executing integrated marketing plans that drive results.

    Job Description:

    • Develop and execute comprehensive marketing strategies to achieve business objectives.
    • Collaborate with cross-functional teams to ensure seamless execution of marketing plans.
    • Manage multiple client portfolios across various service offerings.

    Required Skills and Qualifications:

    • 6+ years of digital / social / marketing experience
    • Strong understanding of influencer marketing and expert grasp of social media platforms
    • Experience managing multiple client portfolios across various and integrated service offerings
    • Expert knowledge of paid and organic influencer tactics
    • Proficient in interpreting and applying information provided by influencer management software
    • Excelling project management skills with a keen eye for detail
    • Works collaboratively with planning and creative teams to drive business outcomes
    • Good understanding of paid and social amplification
    • Proficient with MS Office, Google or other presentation software
    • Robust experience with cross-channel integration
    • Certification in Facebook Blueprint, Twitter Flight School and/or Google Analytics
    • Social media tools like Sprout, Sprinklr, Hootsuite
    • CRM software experience like Hubspot

    What You'll Do Here :

    • Accountable for owning and leading flawless execution of client scope(s) and working alongside their Client Service leader (VP Client Services, and/ or Director, Client Services) to identify primed areas strategic business growth.
    • Accountable for on-time, on-budget delivery of client scopes, prioritizing exceptional client service and five-star experiences.
    • Lead the development and implementation of overarching strategic direction for a diverse portfolio of social and influencer campaigns, from individual activations to long-term, relationship-focused initiatives, ensuring alignment with client objectives and the agency's overarching vision.
    • Know the components needed for flawless executional delivery, and push for exceptionally creative and unique work across a mix of global clientele in collaboration with our COE team(s).
    • Spearhead various key responsibilities, including influencer engagement, paid social, and measurement. Additionally, you will drive creative ideation, manage briefs, cultivate and nurture client relationships, present concepts effectively, develop compelling presentations, and offer clear perspectives on trends that significantly impact our strategies.
    • Take ownership of post-procurement influencer management, transitioning seamlessly from talent acquisition to nurturing enduring partnerships and facilitating content creation that authentically represents brand narratives and resonates with target audiences.
    • Manage team development and growth to meet the demands and expectations of clients for Account Supervisor(S). Support in feedback loop for career development of our Agency Operations Team.
    • Oversee your teams influencer marketing campaigns through VN's proprietary platform(s)
    • Foster seamless collaboration and synergy with Center of Excellence (COE) teams, orchestrating cross-functional cooperation to ensure flawless execution of client scopes, adhering to timelines and deliverables.
    • Lead by example, fostering a collaborative and inclusive work environment where team members are empowered to contribute their unique perspectives and ideas, driving creativity, innovation, and professional growth.
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