Adobe Journey Optimizer Specialist - Mississauga, Canada - Rangshilp

Rangshilp

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Responsibilities:

Strategy and Planning:

Develop and execute comprehensive customer journey strategies utilizing Adobe Journey Optimizer.
Collaborate with crossfunctional teams to align journey strategies with overall marketing objectives.

Implementation:

Configure and implement customer journeys within the Adobe Journey Optimizer platform.
Work closely with marketing automation and CRM teams to integrate Adobe Journey Optimizer into existing systems.

Optimization:

Monitor and analyze customer journey performance metrics to identify areas for improvement.
Implement A/B testing and other optimization techniques to enhance the effectiveness of customer journeys.

Segmentation and Personalization:

Utilize Adobe Journey Optimizer's segmentation and personalization capabilities to deliver targeted and personalized experiences.
Work with data teams to ensure the availability and accuracy of customer data for segmentation.

Collaboration:

Collaborate with creative, content, and analytics teams to ensure cohesive and impactful customer journeys.
Provide guidance and support to other marketing team members on best practices for Adobe Journey Optimizer.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Minimum of 6 years of experience in marketing, with a focus on customer journey optimization.
Proven experience working with
Adobe Journey Optimizer and other
Adobe Marketing Cloud solutions.
Strong analytical skills and experience using data to drive decisionmaking.
Excellent project management skills, with the ability to manage multiple projects simultaneously.
Indepth knowledge of marketing automation, CRM, and customer segmentation.
Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.

Preferred Skills: