Technical Marketing Specialist - Richmond, Canada - CARO Analytical Services

CARO Analytical Services

Verified Company

Richmond, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

CARO Analytical Services is an employee-owned environmental, food and cannabis laboratory that provides analytical testing services to clients throughout Western Canada. We are charismatic scientists, driven to make the world safer and healthier, and we are looking for a charismatic Marketing Specialist to join our team. If you're a creative genius with a passion for science and marketing, we've got the job for you

DESCRIPTION:
Technical Marketing Specialist - Richmond, BC _(Full Time)_

As a Technical Marketing Specialist for CARO Analytical Services, your main responsibilities will include:

Creating branded collateral (mailers, website copy, blog posts, case studies, videos etc.) to explain complex technical concepts in an accessible way, and highlight the unique value proposition of CARO's services,
Collaborating with technical teams, internal and external, to ensure a deep understanding of our services,
Generating leads through marketing channels and supporting the sales pipeline,
Using SEO strategies to improve visibility in search engine results,
Overseeing the performance of CARO's websites and keeping online content up to date and on brand,
Measuring and reporting on the performance of campaigns, and using insights to inform future action,
Working closely with sales teams to align marketing strategies with sales objectives, including campaign development, conference planning and attendance, proposal preparation, and hosted brand events,
Contributing marketing intelligence and creative ideas as part of an adaptive sales strategy,
Staying up to date with the latest trends, tools, and technologies used in digital marketing.

QUALIFICATIONS:

Postsecondary education in a related discipline, preferably in Marketing/Communications. Experience with Science, Biology or Chemistry will be a strong asset.
2+ years of experience in a marketing/communications role.
Communication Skills: The ability to convey complex technical information in a clear, concise, and engaging manner to both technical and nontechnical audiences.
Innovative & Creative: generating original solutions and content that help CARO stand out.
Adaptable & Energetic: Ability to work well in a fastpaced, dynamic environment.

CARO Analytical Services offers attractive potential for career advancement, with competitive remuneration, extended health & dental benefits, RRSP and DPSP.

If you aspire a career with a thriving, fast-paced and growing company with top quality people, consider CARO

Job Types:
Full-time, Permanent

Salary:
From $50,000.00 per year

Benefits: