Experienced Lead Generation Specialist - Kelowna, Canada - YaaLk Technologies Inc.
Description
Description
Key Responsibilities:
- Collaborate with sales and marketing teams to identify target audiences and create campaigns that generate highquality leads and revenue
- Develop marketing funnel strategies
- Build marketing automations
- Create and manage social media advertising campaigns on platforms such as Facebook, LinkedIn, and Twitter
- Manage programmatic advertising campaigns across multiple networks and platforms
- Optimize campaigns based on performance data to improve ROI and drive revenue growth
- Stay uptodate with the latest trends, emerging platforms and cloud solutions, and best practices in lead generation and digital marketing
- Be the first point of contact for new business prospects, provide initial information, and determine the next steps for each prospect moving forward.
- Generate new leads through the creation of outreach strategies, including conducting market research and engaging customers to expand awareness, educate, and request referrals.
- Followup on inbound marketing leads and identify qualified opportunities, providing appropriate levels of information for interested prospects.
- Engage with existing customers to generate subscriptions to additional valueadd services and products.
- Followup on leads generated through existing customers when a new location/franchise is opened.
- Provide a warm transfer to, or schedule appointments and demos for, members of the sales team, once the lead is ready to engage.
- Nurture new marketing leads by educating and developing prospects until they are ready to be introduced to or booked in for a demo with a member of the sales team.
- Support, communicate, and collaborate with the sales team on outbound strategies and lead generating efforts, including contributing to lead generation strategies and ideas during team meetings.
- Research generated leads and prepare executive summaries for sales team members ahead of their calls.
Requirements:
- 3+ years of experience in demand lead generation or digital marketing
- Strong analytical skills and experience using analytics tools such as Google Analytics
- Excellent communication and collaboration skills
- Selfstarter with the ability to work independently and manage multiple projects simultaneously
- Experience with ecommerce marketing required
- Experience in B2B marketing and lead generation
- Experience with HubSpot or other CRM systems, Experience with zapier or other lead transfer tools
