- Assist in developing and certifying talent within the in-house paid social team.
- Support continuous improvement in processes and operations to deliver top-notch executions and strategies.
- Ensure partner satisfaction and meet performance metrics by collaborating on an optimized paid social framework for CTC.
- Serve as the main point of contact for day-to-day paid social execution
- Assist in leading and mentoring a dynamic paid social media team
- Responsible for training team members on platform execution, reporting/insights, and partner communication
- Oversee the campaign pipeline, ensuring work is balanced amongst team members, and are receiving the support they require
- Contribute to continuous improvement in paid social excellence through strategic support.
- Collaborate with stakeholders to identify and address improvement areas.
- Engage in company-wide initiatives such as education, testing, and internal marketing efforts.
- Stay updated on new opportunities and provide technical support for digital technology projects.
- Operate with a test-and-learn mindset, promoting organizational growth.
- Foster alignment among cross-functional teams and support new initiatives.
- Ensure accurate data capture and campaign analytics across digital media and CTC digital properties.
- Bachelor's degree in Marketing, Economics, Business, Finance, or related field.
- 3-5 years of professional digital marketing experience, either from an agency or client side.
- Demonstrated expertise in media buying platforms, ad serving, and relationship management.
- Strong communication skills and the ability to deliver effective presentations.
- Subject matter knowledge in buying platforms for various social media channels: Meta, Snap, TikTok, Reddit and Pinterest
- Experience in supervising a team and achieving outstanding media outcomes.
- Proficiency in strategic planning, project execution, and digital marketing technologies.
- Familiarity with website analytics tools such as Google Analytics and Facebook Business Manager.
- Ability to operate effectively in a complex organizational structure.
- Develop and certify the talent within the in-house paid social team
Associate Manager, Paid Social - Toronto, Canada - Canadian Tire Corporation
Description
What you'll do
Our Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.
As the Associate Manager, Paid Social you will assist in building and deploying CTC's digital marketing strategy across social platforms, contributing to the growth of CTC's business and marketing objectives. This includes helping to establish and maintain paid social excellence standards, collaborating with stakeholders to identify areas for improvement, and fostering partner relationships.
What you bring
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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