Marketing - Toronto - AfterShip Group

Description

About Us

AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Our mission is to empower retailers to create the world's best online shopping experiences, from post-purchase and beyond.

We've powered more than 8 billion shipments for over 20,000 leading brands including Samsung, Gymshark, Mejuri, and TOMS. Our AI-driven post-purchase solutions span shipment tracking, returns management, personalized product discovery, and delivery predictions with industry‑leading accuracy.

Backed by a $66M Series B and over a decade of innovation, we're accelerating growth and defining the future of the post‑purchase experience. With 450+ team members across the globe, we're building a diverse, collaborative culture that encourages agility, ownership, and impact.

Your Mission

We're looking for a Senior Growth Product Marketing Manager to accelerate customer and revenue growth by uncovering the most impactful opportunities across the full funnel, from acquisition through retention and expansion. You'll combine strategic product marketing skills with a data‑driven growth mindset to shape how we position, package, and scale our products.

Most companies split growth across silos: Product Managers optimize what happens inside the product, while demand generation teams focus on driving traffic and leads outside of it. The gap is that product teams can be blind to the buying journey, while marketers can be blind to the real product experience.

That's where Growth PMM comes in. This is a hybrid role that bridges product growth and product marketing. You'll act as the connective tissue across acquisition, onboarding, and retention, aligning what happens in demand channels with what customers experience in the product itself. By combining sharp positioning and messaging with a data‑driven growth mindset, you'll ensure our ideal customers not only discover us, but also succeed, stay, and expand with us.

This role is uncommon in title, but essential in impact: you'll shape how we position, package, and scale our products, while uncovering the highest‑leverage opportunities to accelerate sustainable growth across the full funnel.

What you'll do

• Define and track growth goals across the customer journey (acquisition, activation, conversion, retention, churn), building dashboards and reporting insights to leadership.
• Run experiments and optimize the funnel with Product Growth: A/B testing messaging, onboarding, pricing, and UX to reduce friction and improve conversion and retention.
• Craft positioning and messaging that clearly communicates product value to target segments and supports adoption and engagement across lifecycle stages.
• Drive acquisition and retention programs by shaping organic channels (SEO, lifecycle, website), campaigns, and in‑product communications (email, push, in‑app).
• Influence monetization strategy by contributing to pricing, packaging, promotions, and identifying upsell and expansion opportunities, ensuring efforts are sustainable (CAC, LTV, payback).
• Identify high‑leverage opportunities through PMM's market research, competitive analysis, and customer segmentation, turning insights into actionable growth plays.
• Collaborate cross‑functionally with design, content, success, and marketing ops to build growth assets, ensure accurate tracking, and capture user feedback loops.
• Support product launches with a growth lens, planning rollout, messaging, and experiments to accelerate adoption and revenue impact.

Who We're Looking For

• 5+ years of experience in marketing, ideally with 3+ years in a growth‑oriented role
• Experience with both PLG and sales‑led GTM models.
• Strategic thinker with a growth mindset: you see the full funnel and know how to influence each stage.
• Data‑driven decision maker: you use data to prioritize, validate, and iterate quickly.
• Strong product marketing foundation: you're skilled at positioning, messaging, and translating product value into customer outcomes.
• Experimentation‑first operator: you thrive in testing, learning, and scaling what works.
• Collaborative partner: you can rally product, design, and GTM teams around shared growth goals.
• Outcome‑oriented: you focus on measurable impact and know how to balance quick wins with long‑term bets.

At AfterShip, we understand that not all applicants will have skills that match the job description exactly. We value diverse experiences and respect that experience comes in many different forms, so even if you feel you may not meet every qualification to a T then we still encourage you to apply. We are always looking for people who can help us continue to raise the bar for our team and who want to join us on our mission.

Why You Should Join Us:

• Great Place to Work Certified: We've been recognized for our inclusive, values‑driven culture that celebrates diversity and collaboration.
• Innovative & Inclusive Culture: Started by our software engineer‑turned‑CEO, AfterShip is built on curiosity, creativity, and collaboration. We're a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that's inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.
• Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It's one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
• Thrive & Grow: There's no ceiling to what you can achieve or learn here. We're committed to empowering your career while advancing together as a company.
• Flexible Work Setup: We're a remote‑first team, meaning by default that employees work from home or on a hybrid‑flexible basis in our hub locations (Toronto, Austin, Barcelona). You're empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you'll be able to have a schedule that fits your working style and the requirements of your role.

Perks:

• Competitive compensation
• Remote‑first/hybrid‑flexible work setups
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development
• In‑office lunch and commuter benefits for those located in our hub locations

We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with the legislative requirements of this job's location. Please let us know if you require accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.