Manager, Trade Marketing - Toronto, Canada - Hong Kong Tourism Board

Description

At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home.

There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city's economy.

To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.

This role is responsible for supporting the Senior Manager, Trade Marketing in overall Canada trade marketing efforts, including to devise & implement creative & innovative trade marketing strategies and action plan to increase leisure and business arrivals to Hong Kong.

• Assist Senior Manager, Trade Marketing in formulating and implementing trade campaigns, and in managing and executing events.
• Project manage all trade campaigns including marcom materials and databases (e.g. newsletters/trade website/consumer website tour operators and product listing).
• Proactively identify effective trade opportunities by developing relationships with key potential trade partners for focused and targeted campaigns.
• Proactively develop HK inclusion in multidestination itineraries with trade partners.
• Optimise support and educate travel trade through sales calls, educational programs and webinars.
• Provide timely and accurate reports and market intelligence/trends as required.
• Work closely with Marketing and Public Relations team to ensure integrated campaign deliverables are achieved.
• Work with Head Office and other Worldwide Office teams on campaigns as necessary.
• Produce post reports for trade campaigns, and other regular reports to Head Office.
• Ensure full internal policy compliance when executing campaigns, and assist in monitoring trade marketing budget and ensuring effective utilization in achieving objectives/KPIs.
• Represent HKTB at functions and project a positive image of Hong Kong and HKTB.
• Undertake any other duties/special assignments as directed by the Senior Manager, Trade Marketing or Director, Americas.

• University graduate or equivalent.
• Minimum 7 years of marketing experience, gained from travel industry preferred.
• Strong project management and organizational skills with attention to details and ability to work under pressure and meet deadlines.
• Resourceful, proactive and peopleoriented team player.
• Excellent and effective communication and presentation skills.
• Proficiency in MS Office suite, in particular PowerPoint and Excel; Adobe Photoshop and basic design capabilities are an asset.
• Willingness to travel.

• This position is located in our Toronto Office.
• We do not offer moving allowances from other cities.