Senior Creative Copywriter and Strategist - Montreal - Lemieux Bédard

Description

Senior Creative Copywriter and Strategist

Live the LB difference

The senior creative copywriter and strategist is a key player in crafting compelling and persuasive content that drives engagement and supports the marketing strategies of our health-focused clients. As a member of the Copywriting/Strategy team, they also collaborate closely with the Creative and Client Services teams to produce high-quality written materials across various platforms.

They focus their efforts on medical devices, "over the counter" products, patient education, and direct-to-consumer type of projects and ensure a continued participation and production as a strategic copywriter, and as a mentor to junior members of the writing team. They are implicated in the preparation for and presentation of client pitch meetings.

Skills

• Excellent copywriting (long and short copy) and marketing strategy skills
• Rigor, sense of organization and autonomy
• Ability to conduct good research and support strategic reasoning
• Openness to feedback and flexibility
• Reliability and ability to complete a project
• Excellent oral and written communication skills, leadership, and persuasion
• Strong creativity, curiosity and an interest in keeping up with the latest industry trends
• English: exceptional writing and speaking skills (English‑speaking clientele). French (writing and/or speaking) is also a great asset for internal discussion
• Ability to craft compelling narratives and adapt writing style to different audiences and platforms
• Demonstrates the ability to analyze diverse audience needs and adapt messaging, tone, and engagement strategies to ensure relevance and impact
• Deep understanding of health and wellness topics, marketing principles, and digital marketing tools. Familiarity with SEO best practices and content management systems is an asset
• Ability to conduct research and assess the quality of sources, and support strategic reasoning
• Strong analytical skills
• Skilled at guiding discussions and finding common ground among assertive team members.
• Proficient in using Microsoft Office (particularly Word and Powerpoint).

Requirements

• Minimum of 5 years of creative copywriting experience in a marketing or advertising agency, with a strong portfolio in health marketing or other regulated industries, and proven strategic experience
• Education: Bachelor's degree in English, Communications, Journalism, Literature, Marketing, or a related discipline. Advanced degrees or certifications in health communication are a plus
• Proven track record of creating successful marketing campaigns for health‑related clients
• Knowledge and application of PAAB Code and Advertising Standards Canada (ASC) Code is a strong asset
• Strong analytical skills to interpret data and make informed content decisions
• Ability to work independently and as part of a team in a fast‑paced, deadline‑driven environment
• Experience speaking to consumer audiences for Canadian clients
• Experience in veterinary medicine content is a plus.

Main responsibilities

Copywriting

• Content Creation: Develop engaging and persuasive copy for various audiences across a variety of mediums, including digital campaigns (including social media, email marketing, websites, etc.), brochures, and video scripts, etc. Write the outline and the creative copy based on a project brief.
• Editing and Proofreading: Ensure all content is polished, error‑free, and adheres to brand voice and style guidelines.
• Research: Conduct in‑depth research on health‑related topics, staying up to date with industry trends and advancements to produce accurate and relevant content.
• Concept creation: Collaborate with the Creative, Client Services and Strategy teams to brainstorm and develop innovative concepts that align with client goals and brand guidelines.
• Understands the client's strategic objectives and the rules governing pharmaceutical and health related advertising in Canada (ASC, PAAB, etc) to produce a creative product adapted to the appropriate audience within the healthcare market.
• Project Management: Oversee multiple projects simultaneously, ensuring timely delivery and maintaining high standards of quality. Coordinate with project managers to meet deadlines.
• Client Interaction: Present work to clients, incorporating feedback and making necessary revisions. Build and maintain strong client relationships. Work on client pitches for creative content related matter.
• Mentorship: Mentor and guide junior copywriters in terms of creative content, fostering a collaborative and supportive work environment. Provide training and development opportunities to enhance their skills.
• Performance Analysis: Use data/results from past campaigns and/or tactics to suggest updates to messaging and/or new tactics to help optimize future campaigns and improve engagement networks.
• Approach client needs with a strategic mindset to deliver effective outcomes
• Analyze the state of account situations (market, product characteristics, demographics and target audience, points of differentiation, competition, issues) as well as conduct a SWOT analysis
• Understand the various regulations within the pharmaceutical industry (e.g. PAAB, ASC, FDA)
• Find solutions to identified issues, clarify, and enhance the client's communication objectives
• Contribute to the creation of 360‑degree tactical plans, strategy guidelines, positioning statements, and communication axes (key messages)
• Participate in brainstorming sessions with the Creative, Client Services, and Copywriting teams and the generation of tactics
• Ensure the consistency of tactics and promotional axes developed across their iterations between teams
• Participate in the development of the creative content of presentations for advisory committees based on business objectives and facilitate discussions with participating physicians and other health professionals (when needed)
• Organize and lead ideation sessions (internally and with clients)
• Participate in brand planning development with clients (as needed)
• Actively participate in client meetings and effectively represent creative work to them
• Develop and maintain excellent client relationships, and earn the trust and respect of client counterparts
• Engage with clients to determine strategy and deliverables for upcoming sales meetings
• Work with Client Services to develop tactical proposals and brand plans for clients' upcoming fiscal year
• Participate in RFP preparation as needed
• Review and ensure the creative section of new business presentations meet or exceed agency standards
• Mentor, guide, and challenge Medical and Creative Copywriters and Artistic Directors in terms of ways to present/digest content. Refine and grow concepts. Propose innovative ideas
• Constantly push for excellence in project development and the achievement of clients' objectives
• Share best practices with colleagues

For the Le mieux -being of our employees

• Group insurance coverage (50% of premiums are employer‑paid) with free access to telemedicine
• Flexible 37.5‑hour work week in a hybrid formula
• Attractive vacation time, welcome days, work‑life balance days, and more
• Summer schedule to enjoy Friday afternoons off (4 months)
• Possibility of working abroad for a period of 1 month
• Training program and personalized professional happiness meetings
• Year‑round wow activities (yoga sessions, beer tasting, bowling, summer/Christmas parties, etc.)
• A dynamic team of 100+ employees across Canada with offices in Sherbrooke and Montréal
• A socially responsible company involved in its community and a respectful workplace that promotes inclusion, diversity, and individual well‑being

By working at Lemieux Bédard, you will be joining a dynamic, caring, and passionate team. We've been in this business for over 30 years, and our steady growth is a testament to our excellent relationships with both our clients and our staff.

We believe in work‑life balance, which is one of the reasons we have maintained our headquarters in the Eastern Townships, one of the most beautiful regions of Quebec. Although our clients are primarily located in Montréal and Toronto, we value the lifestyle that Sherbrooke affords us, and we are more than happy to visit our clients whenever necessary.

Here, everyone is welcome

Equality is at the heart of our values at Lemieux Bédard. This is why we consider all applications, regardless of skin colour, national, social, or ethnic origin, religion, beliefs, age, disability, marital status, sex, sexual orientation, gender identity and expression, or any other criteria not related to employment. We are committed to creating an accessible and inclusive work environment where all our employees are encouraged to reach their full potential.