Marketing Specialist - North York, Canada - Exploring Scholar

Description

We are seeking an individual aligned with our value in high-quality educational services and reflects our core competencies to join our team as a Marketing Specialist.

The Marketing Specialist will manage the creation and implementation of consistent written and visual content across various channels to meet company objectives and drive audience engagement.

This is a hybrid role, with the expectation of meeting in person once per week at our main office in North York.

• Execute on content marketing strategies to support overall business objectives
• Manage and maintain an editorial calendar to ensure timely delivery of content
• Collaborate with internal teams to gather information and insights for content creation
• Optimize content for search engine optimization (SEO) to improve organic search rankings
• Track and analyze content performance using analytics tools to make datadriven decisions
• Experienced in growing social media accounts (WeChat, 小红书, TikTok, and Youtube)
• Comfortable in front of the camera and able to edit your own videos
• Perform general administrative tasks and other duties as required

• Fluency in Mandarin
• Attention to detail and exceptional verbal and written communication skills are essential
• Bachelor's degree in a related field or a degree in progress
• Experiences in sales, communication, and marketing through many channels
• Experience in creating content targeted at parents and the education fields is an asset
• Creative problem solving comfortable pitching new ideas
• Be able to oversee multiple projects simultaneously

• Evening shift
• Monday to Friday
• On call
• Weekends as needed