Brand Logo and Packaging Design for Frozen Fried Foods
1 month ago
< b >Job summary:
We are launching a new premium frozen fries brand produced specifically for the Chinese foodservice market in the UK.This product is aimed at Mandarin-speaking customers from Mainland China and Hong Kong, so understanding of Chinese branding aesthetics, typography, and cultural cues is essential.
The design must clearly connect with Chinese culture (subtle, premium, authentic – not stereotypical), appeal to Mandarin-speaking customers from Mainland China and Hong Kong,stand out clearly on freezer shelves among competitors
, convey a premium high-performance fries product
,be simple bold easy to recognise at distance
Please research similar frozen fries brands in China Hong Kong to inform your approach.
< b >Responsibilities:
Job description
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