Market Development Director, Canada - Mississauga, Canada - Vive Crop Protection

Description

About Vive

Vive is a crop protection technology company focused on making synthetic and biological active ingredients better using our patented Allosperse nano-polymer delivery system.

Founded in 2006 and headquartered in Mississauga, ON, we are fully commercial with established distribution across the US, and launched our first product in Canada in 2023.

We've received several awards for innovation and ranked in the top half of companies in Deloitte's 2021 North American Technology Fast 500.

With 95+ US and Global patents, and a goal of having 12,500 growers around the world using Vive's products and technologies in the next 10 years, we're looking for passionate, growth-minded individuals to join us on our journey to achieving this goal

At Vive, our core values (G-CROP) are the foundation of everything we do and are a guiding force for all the exciting and unique experiences you'll have when working with us.

• We are GROWERfocused
• We succeed through COLLECTIVE genius
• We are passionate about building something REAL
• We are all confident and adaptive OWNERS
• We are PRECISE, datadriven, and sciencebased

If you're looking to build something real with a team of smart, confident, and adaptive owners (and like to have LOTS of fun along the way), keep reading to learn more about this position and the role you will play in helping us reach our goals


Mission

This is a role with the key mission to lead Vive's Canadian strategy, aiming first at building a top-10 crop protection company in Canada and eventually a top-5 market leader.

As Vive's Canadian business expands, you will own Vive's P&L in Canada, key customer relationships, and Vive's Canadian product pipeline.

You will deliver on this mission by:

• Bringing a deep understanding of the Canadian market and grower pain points and leveraging that understanding toward the development of future Vive products
• Creating market demand through strategic product development and positioning that succinctly addresses identified grower needs
• Implementing standardized, scalable approaches to crop and product brand planning in Canada
• Building deep relationships with existing distribution in Canada and key grower and influencer groups
• Keeping a longterm view on the evolution of the Canadian biologicals market, ensuring we are optimizing our outreach, partnership, and product development activities to ensure success (supporting product management and business development)
• Exhibiting strong analytical and problemsolving skills despite imperfect information
• Being a resourceful, creative, and selfdriven individual who is passionate about building something real in support of the organization's continued business success

Interacts with:

• Internally
• Sales, Marketing, Product Development, Supply Chain, Regulatory, Executive Leadership

• Externally

• Growers, retailers, crop consultants, and other centers of influence; and at times other 3rd Party Product Development Partners

Accountability - in your first 12 months, you will:

• Drive near-term market success in Canada
• Capitalize on Vive's recent product launch and established distribution in Canada to accomplish 2025 growth in support of Vive's business goals.
• Complete a Canadian market assessment to lead product pipeline development
• Execute Canadian market assessment and lead efforts to identify priority product opportunities, delivering grower value through Vive's Precision Chemistry solutions.
• Develop our Canadian strategy
• Develop and begin execution on a complete 5year strategy in Canada. This will include regulatory, GTM, product pipeline, and forecasts, aiming at being a top10 crop protection company in Canada within 5 years.
• Support other product management initiatives as needed
• With rest of marketing team, support product management initiatives in the United States and globally on an asneeded basis, with first priority being Canadian market development

Specific Duties & Responsibilities

• Leads Canadian market strategy development and execution
• Delivers branded Vive products into Canada with measurable value and marketrelevant differentiation
• Works with US product management to assess and test opportunities for new products in Canada, and ensure market opportunities are developed for relevant products.
• Collaborates with Sales and Product Development to identify and define new solutions specifically for the Canadian market, from concept to creation, from field testing to product launch and market adoption
• Develops marketrelevant proof points to convey each product's brand story
• Ensures Vive product pipeline efforts are focused on addressing grower pain points and unmet market needs
• Partners with Sales to align and educate distribution channel partners delivering product to the market
• Owns Canadian P&L; manages product margins and the overall financial performance in Canada
• Delivers monthly and annual