- Work within the Corporate Communications team and cross-divisionally to develop, implement, and manage internal and external corporate communications that protect and advance LCBO's strategic priorities, leaders, and brand.
- Provide support and coaching to business divisions on their communications strategies and content based on a developed understanding and knowledge of the company's business operations and culture.
- Develop strategic and impactful integrated communications plans to reach l LCBO employees across our retail stores, warehouses, and head office to achieve business objectives.
- Support senior leadership profiles through the development of presentations and speeches.
- Work cross-functionally to plan and execute corporate events as required.
- Respond to media enquiries and help identify proactive earned media opportunities to support the brand and our leaders, working with media outlets as required.
- Identify and work with the team to respond externally to a wide range of significant issues; provide advice and strategy execution, monitoring support, and reporting during crisis and issues management.
- Prepare and manage distribution of key messaging and FAQs to various audiences using a variety of methods, channels, and technologies consistent with best-in-class practices.
- Help ensure all LCBO communications are on message, consistent in quality and delivery, and aligned in narratives, helping to cultivate and grow the brand voice and tell cohesive stories.
- Manage and update key intranet/SharePoint pages to provide employees with the latest information and updates.
- University Degree with a focus in corporate communications, public relations, marketing preferred.
- Minimum 5 years, at least three of which are at a managerial level leading a team.
- Experience in corporate communications, public relations, issues management, brand management, social media, and digital content (including SharePoint).
- Proven ability to develop and execute comprehensive integrated communications and engagement strategies to help achieve business objectives.
- Outstanding writing and editing skills with the ability to distill complex information into clear, concise messaging and write for a broad spectrum of audiences and multi-media communications channels. Have exceptional attention to detail.
- A strong grasp of public relations and experience working with media outlets on proactive and reactive corporate messaging.
- Ability to prioritize among competing requests in a fast-paced environment, embrace change, and demonstrate diplomacy and professionalism.
- Positive and innovative mindset – always looking for ways to improve how LCBO communicates with and engages stakeholders.
Manager, Corporate Communications - Toronto, Canada - LCBO
Description
About the Role
About You
There is a world of opportunities at the LCBO...
Join an organization where you can be challenged while achieving your true potential. A place where you can make a positive impact supporting Ontario business and communities. Discover a safe, healthy, diverse, inclusive, and accountable workplace where your wellbeing is our top priority. At the LCBO, your contributions are respected and valued. Be part of our journey as we invest in people and technology to transform an organization. There really is a world of opportunities at the LCBO.
We foster a culture of inclusion and belonging, so everyone feels valued, respected, and heard. The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. If contacted for an interview or employment opportunity, please advise if you require an accommodation.
Work Hours:
36.25Union / Non-Union:
Non-UnionJob Posting End Date:
May 1, 2024The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.