Senior Omnichannel Campaign Manager - Montreal (administrative region) - Sekure Payment Experts

    Sekure Payment Experts
    Sekure Payment Experts Montreal (administrative region)

    1 week ago

    Description

    Overview

    (Une version française suivra) This is a temporary leave replacement contract (expected duration: approximately 12 months). Reporting to the Marketing Director, the Senior Omnichannel Campaign Manager leads the strategies that drive acquisition, retention, loyalty, and overall engagement at Sekure. This role is central to optimizing the merchant lifecycle through data-driven engagement across key touchpoints, delivering a seamless experience from first interaction through renewal.

    (Une version française suivra) This is a temporary leave replacement contract (expected duration: approximately 12 months). Reporting to the Marketing Director, the Senior Omnichannel Campaign Manager leads the strategies that drive acquisition, retention, loyalty, and overall engagement at Sekure. This role is central to optimizing the merchant lifecycle through data-driven engagement across key touchpoints, delivering a seamless experience from first interaction through renewal.

    You will own the full omnichannel ecosystem (including paid media, SEO, organic content, social media, lifecycle programs, and retention campaigns) and define how these channels work together to power a unified, high-performance funnel. You'll directly oversee our outsourced SEM Specialist and in-house Social Media & Online Engagement Manager, guiding strategy, performance targets, and execution across paid search, social presence, and online reputation to ensure these channels support broader omnichannel goals.

    We're seeking a growth marketing expert with deep full-funnel and lifecycle experience who blends creativity with analytics, manages complex initiatives, and thrives in a fast-paced environment. You'll collaborate closely with the Creative Design & Operations Manager, Lead CRM Analyst, Head of Analytics, and Marketing Director to ensure campaigns are efficiently launched, data-informed, and aligned with business objectives.

    The ideal candidate is highly analytical, customer-centric, and collaborative; capable of motivating team members, optimizing channel performance, and uncovering new growth opportunities across the marketing mix.

    This is a hybrid role within a dynamic, innovative team that values experimentation, continuous improvement, and strategic thinking, blending remote work with 2–3 flexible days of in-office collaboration at our Place Ville Marie office.

    Job Description

    As a Senior Omnichannel Campaign Manager with Sekure, you'll get your hands dirty with organic, paid, and nurturing strategies, plus data. Here's what you can expect day-to-day:

    Campaign & Growth Strategy

    • Develop and execute paid, organic, social, and loyalty campaigns to drive acquisition, engagement, retention, and loyalty.
    • Own full-funnel strategy, optimizing key touchpoints across the customer lifecycle.
    • Map and manage customer journeys across acquisition, nurturing, onboarding, loyalty, and retention.
    • Oversee multi-channel digital campaigns to deliver the right message to the right audience at the right time.
    • Continuously refine performance through A/B testing, multivariate analysis, and data-driven insights.
    • Deliver quarterly campaign plans with clear objectives, ownership, and KPIs.
    • Partner with the Creative Design & Operations Manager to ensure creative is performance-driven, on-brand, and user-focused.

    Organic & SEO Strategy

    • Lead SEO strategy to grow rankings, domain authority, organic traffic, and lead generation across all digital properties.
    • Ensure strong website performance through technical SEO, indexing, schema markup, and ongoing optimization.
    • Optimize websites, landing pages, blog content, and the Support Hub for search visibility and conversion.
    • Address site issues in partnership with the Creative team and external vendors.
    • Guide content and social strategy for the Social Media & Online Engagement Manager to support keyword visibility, traffic, and performance.

    Paid & Performance Marketing

    • Oversee paid media across Google Ads, Meta, display, remarketing, and programmatic platforms.
    • Manage audience segmentation, bids, keywords, and placements to maximize ROI.
    • Monitor and optimize KPIs including quality score, impression share, CPL, CPA, and conversion rates.
    • Implement strategies to reduce invalid clicks and improve spend efficiency.
    • Partner with the Creative team to develop high-performing ad creative and landing pages.

    Social Media & Online Reputation Strategy

    • Provide strategic direction, coaching, and oversight to the Social Media & Online Engagement Manager.
    • Set annual goals, KPIs, and performance targets for social, engagement, community growth, and ORM.
    • Ensure social and ORM strategies align with omnichannel acquisition, lifecycle, and retention objectives.
    • Review and refine editorial calendars, campaign ideas, paid social strategies, and content pillars.
    • Oversee brand sentiment monitoring, competitive benchmarking, and ORM initiatives.
    • Translate social and ORM insights into actionable strategy updates.
    • Ensure alignment with recruitment marketing, employer brand initiatives, B2B messaging, and culture content.

    Loyalty & Retention Marketing

    • Design and execute retention and loyalty programs that drive renewals, referrals, and nurture relationships.
    • Partner with Customer Support on engagement initiatives, surveys, and upsell campaigns.
    • Analyze retention, CES, CSAT, and NPS trends to refine messaging and improve CLV.
    • Oversee Support Hub SEO and content enhancements to support lifecycle engagement.

    Collaboration & Stakeholder Management

    • Collaborate closely with Creative, CRM, and Analytics teams to deliver optimized campaigns for integrated omnichannel initiatives.
    • Partner with Account Executives and Client Acquisition teams to strengthen lead conversion.
    • Align with IT on tracking, integrations, and marketing technology initiatives.
    • Communicate performance insights, results, and recommendations to senior leadership.

    Market Expansion & Competitive Analysis

    • Lead expansion into new markets and languages with localized, goal-aligned strategies.
    • Conduct competitive audits and stay current on AI, PPC, SEM, SEO, and social trends.
    • Manage strategic relationships with vendors, agencies, ad platforms, and marketing partners.

    Key Skills

    Omnichannel marketing blends strategy, creativity, and data. If you thrive on optimization, experimentation, and driving meaningful growth, this role is for you.

    • Strategic and results-oriented: You balance big-picture thinking with actionable plans that drive quality conversions, engagement, and business growth.
    • Detail-oriented and organized: You manage multiple projects, channels, and deadlines with precision.
    • Creative and data-driven: You combine creativity with analytics to optimize campaigns, social strategies, and performance.
    • Proactive and adaptable: You stay ahead of industry trends, platform changes, and algorithm updates, adjusting strategies as needed.
    • Empathetic and customer-centric: You understand customer psychology and craft campaigns that resonate across audiences and platforms.
    • Persuasive storyteller: You create compelling, action-driven copy using clarity, emotion, and urgency.
    • SEO, SEM, and CRO expertise: You drive organic and paid performance through keyword strategy, landing page optimization, and conversion testing.
    • Analytical and metrics-driven: You consistently analyze performance to uncover optimization and growth opportunities.
    • Strong communicator and influencer: You present insights clearly, align cross-functional teams, and influence outcomes.
    • Tech-savvy problem solver: You navigate tracking, pixels, automation tools, and MarTech platforms with confidence.
    • People-first leader: You coach and develop direct reports to deliver consistently high performance.
    • Financially and business-minded: You understand budget allocation, cost efficiency, and the broader business impact of marketing decisions.

    Education & Certifications

    • Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
    • Professional certifications in Google Ads, SEO, or related platforms are a plus.

    Growth Marketing & Campaign Management

    • 5–7+ years leading acquisition, retention, and lifecycle campaigns.
    • Experience managing multi-channel strategies across paid search, social, SEO, content, and lifecycle marketing.
    • Strong understanding of funnel optimization, CRO, and A/B testing.

    Paid Media & Performance Marketing

    • 2+ years managing PPC and paid social campaigns.
    • Experience scaling campaigns for SMB or fintech audiences preferred.

    SEO & Organic Growth

    • 3+ years driving SEO strategy and organic growth.
    • Hands-on expertise with SEMrush, Ahrefs, Moz, BrightEdge, Google Search Console.

    Technical & Digital Expertise

    • Strong understanding of analytics platforms, tracking tools, retargeting pixels, and marketing automation.
    • Experience with HubSpot, Microsoft Dynamics Customer Insights – Journeys, WordPress, HTML/CSS, and email marketing tools.

    Vendor & Project Management

    • Experience managing external partners and performance vendors in fast-paced environments.

    Leadership

    • Proven experience managing and developing direct reports across social, digital, and engagement roles, with accountability for KPIs, coaching, and cross-channel performance.

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