Go-to-market Strategist - Kitchener, Canada - Avidbots

Avidbots

Verified Company

Kitchener, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Avidbots Corporation is a pioneering leader in the field of robotics, dedicated to developing cutting-edge autonomous cleaning solutions for commercial and industrial environments.

Our mission is to revolutionize the way cleaning and maintenance tasks are performed by introducing innovative, efficient, and sustainable robotic technologies.

Avidbots is committed to delivering intelligent and autonomous robotic solutions that not only enhance operational efficiency but also promote a cleaner and healthier world.

Our groundbreaking autonomous cleaning robots, specifically the Neo 2 and Kas, are redefining the cleaning industry by offering state-of-the-art technology, advanced navigation, and data-driven insights to businesses across the globe.

These robots are designed to perform tasks such as scrubbing and sanitization, and maintain cleanliness in a wide range of industries, including airports, shopping malls, warehouses, retail, and more.

Headquartered in Kitchener, ON, Canada, we are an employee-focused organization that has been certified a Great Place to Work consecutively for the last 5 years and one of Deloitte's Fast

If you are passionate about driving the success of innovative technology solutions and want to be a key player in shaping the future of robotics, we invite you to join our dynamic team at Avidbots Corporation

Position Overview:

This is a hybrid opportunity with a high level of flexibility of remote work and occasional travel to our Kitchener HQ_

Responsibilities:

Strategy Development:

Work closely with the Revenue, Marketing, and Product team to understand the Launch roadmap and its features
Conduct market research to identify target audiences, competitive landscape, and market trends
Develop a comprehensive GTM strategy that aligns with the overall business objectives

Messaging and Positioning:

Craft compelling and clear messaging that highlights the product's value proposition
Define the positioning of the product in the market to differentiate it from competitors

Collaboration with Cross-Functional Teams:

Collaborate with sales, product, marketing, and customer support teams to ensure a unified approach
Provide training and resources to the sales team to effectively communicate the product's value

Campaign Planning:

Develop and execute marketing campaigns to create awareness and generate demand
Utilize various channels such as digital marketing, content marketing, events, and more

Sales Enablement:

Equip the sales team with the necessary tools, training, and resources to sell the product effectively
Create sales collateral, presentations, and FAQs to address common customer queries

Launch Execution:

Plan and coordinate the product launch, ensuring all teams are aligned and ready for the release
Monitor the launch closely and make realtime adjustments as needed

Customer Feedback and Iteration:

Gather feedback from customers and the market postlaunch
Use feedback to iterate on messaging, positioning, and product features for continuous improvement

Metrics and Analysis:

Establish key performance indicators (KPIs) to measure the success of the GTM strategy
Analyze data and metrics to assess the effectiveness of different activities and make datadriven decisions

Market Intelligence:

Stay informed about industry trends, competitor movements, and customer needs
Use market intelligence to adapt and refine the GTM strategy over time

Customer Advocacy:

Identify and cultivate customer advocates who can speak positively about the product
Leverage customer testimonials and case studies in marketing materials

Requirements:

Bachelor's degree in Business, Marketing, or related field
Proven experience (5+ years) in developing and executing successful gotomarket strategies for technology products
Deep understanding of the robotics, automation, or related industries
Excellent analytical, strategic thinking, and problemsolving skills
Strong communication and collaboration skills with the ability to work effectively across teams
Resultsoriented mindset with a focus on driving measurable impact and ROI
Ability to travel to events and customer sites
Successfully complete preemployment onboarding requirements that may include criminal/civil background checks

**Applicants must be currently authorized to work in Canada for any employer

CAD:
Avidbots is an equal opportunity employer committed to building a diverse workforce. As a multicultural organization, we encourage individual achievement and recognize the strength of a diverse workforce.

We are a diverse Canadian company founded by international students, and we are proud of the strengths our diversity brings.

We hold our executives to the same standards as all of our employees, and we believe work should be a safe space for all.

Avidbots has an absolutely zero tolerance policy for discriminat