Content Creator/ Senior Account Executive, Social - Toronto - Edelman

Description

Overview

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

We are seeking an experienced, enthusiastic Content Creator, with experience in social media management to join our Social & Content team. This role is ideal for a social media native who loves making stories come to life across digital platforms and wants to create high-engagement, culturally-connected, entertainment-first content for some of the world's best-known and most important brands.

As a Content Creator, you will be expected to ideate on, and participate in, the production and creation of engaging, social-first content, as well as managing and growing brand communities across platforms. Working on integrated teams, the role requires you develop and execute strategies aligned with clients' business goals, serve as the voice of the brand, and engage audiences in the capacity as a hybrid content creator and community engager. You'll monitor trends and conversations in real time, turning insights into compelling content, strategic recommendations, and informed online brand risk mitigation and management.

You will have hands-on experience concepting and creating content across platforms, with a deep understanding of social, cultural, and community trends and how to engage with them in real time for a range of brand verticals. You'll bring a strong community engagement mindset, fostering meaningful conversations, moderating with sound judgment, and turning audience insights into smarter content and strategy.

You should have a passion for telling stories that spark interaction, move quickly, and make an impact. You lead by doing, building trusted client relationships, and collaborating seamlessly across strategy, digital, data, creators, and creative teams, always pushing to innovate and evolve our digital craft.

You will be able to ideate both real-time and planned content across platforms, create mock-ups, scripts and storyboards; present and sell-in ideas internally and to clients; create or oversee the creation of content end-to-end, collaborating with DPs/ editors/ motion designers etc., as applicable.

Key Responsibilities

• Concept and create platform-native, social-first content (static, video, short-form, reactive) aligned with brand voice and business objectives
• Develop and manage content calendars, leading day-to-day publishing across social platforms
• Identify and activate timely cultural moments and trends to create relevant, engaging content
• Write compelling social copy that drives engagement and reflects brand tone
• Collaborate with designers, editors, and creators to brief and produce high-impact visual and video assets
• Actively manage and grow online communities, engaging audiences in a timely, thoughtful, and brand-appropriate manner
• Monitor conversations, trends, and sentiment to inform content optimization and identify risks or opportunities
• Track and analyze content performance, translating metrics into actionable insights and recommendations
• Partner with cross-functional teams (PR, Influencer, Paid Media, Client Services) to deliver integrated campaigns
• Stay ahead of platform updates and evolving best practices to continuously elevate our creative output

What You'll Bring

• 1+ years of experience in content creation & community management, social media, or a related role (agency experience preferred)
• A proven ability to ideate and create content for social and digital platforms.
• A rich understanding of all social & digital channels, formats, trends, and culture.
• Experience ideating planned and agile content concepts across social platforms, with particular emphasis on TikTok and Instagram.
• Experience creating short form video & the links to show for it.
• Skill and comfort with shooting, editing and using all the tools in app, ideally also with Adobe Premiere Pro & CapCut.
• Experienced concepting – and ideally designing using Photoshop or Canva – visual assets such as memes, Instagram slideshows and social copy.
• Comfort working with video directors and editors to help achieve uplevelled creative goals.
• Familiarity with post-production, motion graphics, and what can be achieved using these.
• Familiarity with how to use and find social trends and data to inspire content concepts.
• Experience being both on and off camera is a plus.
• Excellent communication skills and understanding of creative and content creation workflows.
• Highly experienced in planning and organization
• A team-first mentality, working with your account teams and other specialty teams to deliver our best thinking for our clients' business assignments.
• Strong critical thinking, presenting and communications skills.
• We are particularly interested in candidates who have some design as well as video creation skills. VFX or animation experience is a bonus.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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