Senior Strategist - Toronto
12 hours ago

Job summary
The Senior Social Strategist leads development and execution of social strategy for an automotive client with ownership of strategic initiatives client-facing presentations and team direction Combining audience insight creative leadership and platform expertise this role shapes how the brand shows up across social channels focusing on increasing brand awareness improving marketing efforts and enhancing sales and performance The Senior Social Strategist mentors junior team members directs cross-functional workstreams engages directly with client project teams leadership
Responsibilities
- Design paid social media strategies organic social media plans
- Own end-to-end paid organic social strategies aligned to brand objectives KPIs audience voice business goals
- Develop platform-specific social media strategies long-form short-form interactive content channels Stay up-to-date new digital technologies best practices industry Lead development comprehensive programs campaigns launch plans ongoing ecosystems integrate cultural trends competitive intelligence best practices media performance Present strategic thinking program roadmaps internal stakeholders client leadership translate business priorities clear social recommendations Guide review writers designers junior strategists ensure content on-strategy on-brand platform-optimized Maintain deep knowledge emerging platforms formats trends automotive space advise strategic adoption Identify audience behaviours content trends cultural moments relevant luxury consumers Collaborate Marketing Product teams create buzz regarding launches initiatives Provide senior-level briefs POVs recommendations inform creative channel tactics answer clients challenges requests Oversee publishing calendars campaign execution audience strategies cohesive storytelling Champion test new formats platforms approaches drive engagement growth Communicate industry professionals network informed automotive trends Drive analysis analytics uncover behaviour resonance opportunity areas insights strategic pivots growth plans Produce present executive reports connect performance business outcomes recommended steps Track performance metrics optimize strategies based insights experimentation Analyze analytics uncover trends behavioural insights opportunity areas Act primary point contact projects facilitating regular reviews Coach develop junior strategists contributors feedback career guidance quality assurance deliverables Establish best practices playbooks training maintain cohesive strategy all accounts About you essentials years experience leading complex programs brands high-consideration categories Proven ability lead present stakeholders hands familiarity paid ad ecosystems production pipelines Strong analytic skills proficiency tools define KPIs measurement frameworks Deep understanding audience cultural community relevant luxury consumers Excellent communication presentation stakeholder-management multitasking manage multiple accounts simultaneously Experience mentoring managing talent leading teams BS degree Marketing field Strong understanding unique challenges By deploying intelligent agents delivering culturally high-impact solutions solve critical business enterprise sustain impact Monks named Contender Forrester Wave Global Services ranks among Cannes Lions Top Creative Companies only partner featured AdExchanger Programmatic Power Players list year Named AI Agency Year One Show inaugural Pioneer Organization awarded Business Intelligence Group Excellence Artificial Award Organizational AI Product categories Earned Experimentation Partner Year runner-up Adobe Firefly Partner Award Workato Visionary Customer Impact Additionally achieved FWAs continues hold record-breaking number most any partner We equal-opportunity employer committed building respectful empowering environment freely express themselves amongst colleagues embrace diversity respects including fresh voices unique points view aspects our business creates environment grow thrive increases potential produce better represents resonates world around us
Job description
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