Manager, Paid Digital - Toronto, Canada - Blu Ivy Group

Blu Ivy Group

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About the opportunity:

We are in search of an agile digital media professional with a client focused mindset to join our team as Manager of Paid Digital.

At Blu Ivy we work together to research and define employer brands. We are employer branding and culture architects.

We partner with our HR, Communications and Marketing clients and build award-winning cultures, inspire extraordinary employee pride and engagement, and highly desired workplaces.

As the Manager of Paid Digital, you will be responsible for developing, executing, and evaluating best in class digital media plans from inception to completion.

You should feel confident working independently, ensuring campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns, while delivering valuable insights back to our clients.

This is a unique opportunity for someone looking to fine tune their leadership skills, expand our paid media practice, and push the boundaries in the world of employer branding.

In this role you will:

Design and execute media campaigns across paid programmatic, display, video, social and search
Present digital recommendations to internal stakeholders and clients
Oversee campaign implementation and execution, leading technical set up for tagging and tracking of paid efforts
Lead ongoing optimization efforts to achieve campaign goals, including onsite conversion actions, bid management, keyword strategies, creative, website, and category exclusions based on performance history
Build campaign dashboards within the reporting workspace and draw meaningful insights that correlate to industry benchmarks and KPIs
Identify and present new opportunities and emerging partners to ensure our clients are remain competitive
Stay on top of media and tech trends to find valueadding opportunities for clients

You'll thrive in this role if you:

Have relevant professional experience in campaign management, or digital operations
Possess 4+ years of experience managing largescale, paid digital media campaigns
Have experience with DV360, Google Ads, SA360 and other Platforms
Strong experience in Paid Social platforms, including Facebook, Twitter, Reddit, TikTok etc.
Have experience with data analytics and visualization tools, such as Data Studio to draw insights
Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
Exhibit exceptional organizational and communication skills
Enjoy environments that are fastpaced, flexible, and focused on growth and innovation

Bonus if you have: