Vice President of Sales, CAD Stablecoin Launch - Toronto - Tetra Digital Group

Description

Overview

Tetra is leading the charge in Canada's digital asset revolution, building institutional-grade infrastructure that enables real-world adoption of digital assets. Backed by $10 million from industry leaders including ATB Financial, National Bank, Shopify, and Wealthsimple, Tetra operates at the intersection of regulated finance and cutting-edge blockchain technology. A core pillar of this ecosystem is Tetra CADD, a regulated Canadian-dollar stablecoin designed to unlock real transactional use cases across payments, treasury, capital markets, and on-chain financial infrastructure. Our focus is driving real usage, real volume, and real economic activity through trusted partners.

You Are

You are a crypto-native, commercially driven sales leader who thrives at the frontier of new technology and market creation. You are comfortable operating as a senior individual contributor, owning complex partner relationships end-to-end while working closely with executive leadership to turn innovation into adoption. As VP of Sales, CAD Digital (CADD), you will report directly to the EVP of Sales and play a critical role in activating our existing stablecoin partners, helping them launch concrete use cases and begin transacting, while also attracting and closing new strategic partners. You bring a deep understanding of crypto markets, on-chain use cases, and how to sell solutions that don't yet fit neatly into traditional categories. You are equal parts relationship builder, strategic thinker, and executor, with the credibility to work with sophisticated fintechs, crypto platforms, and financial institutions navigating the next wave of digital money.

What You'll Be Doing

• Partner Activation & Revenue Enablement
  • Own commercial relationships with existing Tetra CADD partners, driving them from integration to live use cases and active transaction volumes.
  • Collaborate with partners to identify, design, and launch high-impact stablecoin use cases across payments, treasury, trading, settlement, and on-chain applications.
  • Remove commercial, operational, and adoption roadblocks to accelerate partner go-live and sustained usage.
• New Partner Acquisition
  • Identify, prospect, and close new strategic partners for Tetra CADD, including crypto platforms, fintechs, payment providers, and other digital asset ecosystem participants.
  • Lead consultative sales conversations around emerging stablecoin use cases and business models.
  • Own the full partner sales lifecycle from first engagement through contracting and launch.
• Market & Product Collaboration
  • Work closely with the EVP of Sales, product, engineering, and operations teams to align partner needs with product capabilities.
  • Provide direct market feedback to inform roadmap prioritization and future CADD use cases.
  • Stay ahead of trends in stablecoins, DeFi, payments, tokenization, and on-chain finance to ensure Tetra CADD remains commercially competitive.
• Strategic Representation
  • Represent Tetra in partner meetings, industry events, and ecosystem discussions with credibility and thought leadership.
  • Act as a trusted advisor to partners navigating regulatory, operational, and commercial considerations around stablecoin adoption.

Experience

What We're Looking For

• 8+ years of sales, partnerships, or business development experience, with a strong emphasis on fintech, crypto, or emerging technology.
• Deep familiarity with digital assets, stablecoins, blockchain infrastructure, and on-chain use cases.
• Proven success selling cutting-edge or first-of-their-kind solutions, especially in ambiguous or fast-evolving markets.
• Experience working with crypto platforms, fintechs, payment companies, or financial institutions preferred.

Skills & Competencies

• Strong consultative selling and partner management skills.
• Ability to translate technical and crypto-native concepts into clear commercial value.
• High ownership mindset with comfort operating as a senior individual contributor.
• Strategic, creative problem-solver who thrives without rigid playbooks.
• Excellent communication and relationship-building skills across technical and non-technical stakeholders.

Education

• Bachelor's degree in Business, Finance, Engineering, or a related field.
• Advanced degree is a plus but not required.

What's In It For You

• Build the Market, help define how a regulated Canadian-dollar stablecoin is actually used in the real world.
• Senior IC Impact, operate at a VP level with direct influence on adoption, transaction volume, and partner success.
• Competitive Compensation, base salary, performance-based incentives, and equity participation.
• Mission & Momentum, join a well-funded, high-credibility organization shaping the future of digital money in Canada and beyond.

Before You Apply

This role is for builders, not tourists. You will be selling something new, evolving, and highly strategic, often before the market fully understands it. If you're energized by ambiguity, motivated by impact, and excited to turn innovation into real-world usage, this role is built for you.

Work Model: Hybrid (at least 3 days in the office). Full-time in-office during the probation period for onboarding.

Apply Now

Excited to lead the market entry for Canada's first regulated stablecoin? Send your resume and genuine answers to our application questions, they help us see your strategic thinking and passion. We can't wait to connect with game-changers like you.

Diversity, Inclusion & Belonging

Tetra is committed to building a team as diverse and dynamic as the space we're in. We encourage candidates from all backgrounds to apply, especially those traditionally underrepresented in tech and finance. If you require accommodation during the hiring process, let us know and we'll make it happen.

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