Marketing Coordinator - Burnaby, Canada - British Columbia Institute of Technology (BCIT)

British Columbia Institute of Technology (BCIT)

Verified Company

Burnaby, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

BCIT's
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School of Business is seeking a
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regular full-time Marketing Coordinator. This position is responsible for the development and implementation of marketing and communication strategies and the publication of School of Business + Media marketing products and services. Working closely with the Marketing and Communications (MARCOM) and Web Services teams, and the academic departments within the School, the Marketing Coordinator also co-ordinates special events, and maintains web and social media presence.
Duties & Responsibilities

DUTIES
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AND
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RESPONSIBILITIES:
General:

In conjunction with the manager, develops proactive and strategic business partnerships within the School to develop marketing and communications programs and initiatives
Assists in the design and implementation of annual marketing programs that align to the institutional plan
Explores and recommends new technologies and best practices that advance the quality and value of social media interactions and client communication.
Meets regularly with key contacts and attends meetings within the school and departments
Monitors the effectiveness of products and services on a regular basis; brings forward recommendations, responds to client needs as they arise
Conducts interviews with stakeholders, clients, students and external customers to support and/or enhance the marketing and communication planning activities and initiatives.
Researches and advises on costs and alternative methods of increasing cost effectiveness
Reviews, researches and puts forward recommendations to improve marketing procedures,standards and protocols
Oversees and coordinates the documentation process for all school marketing and publication initiatives and activities including developing project plans, setting milestones, deliverables and outcomes
Assesses, analyses and supports the implementation of newly developed products and services, revises departmental processes and initiates training as required

Social Media Marketing

Acts as publisher for the school's website; uses content management system to design, write, test and launch web or landing pages for event promotion and updates
Improves page ranking and search results using current technology such as organic search engine optimization (SEO) and social media optimization (SMO) techniques
Coordinates traditional and nontraditional media content. Maintains current and relevant content on a blog, community site and social media tools.
Develops a system to monitor commentary and written communications about the school across all media channels
Sets a variety of campaign goals and goal tracking through web analytics; prepares and analyzes web statistics using current metrics tools.
Develops strong working relationships with the school's marketing strategist and Web Services to implement special web projects.

Marketing and Communications Coordination

Prepares and delivers industry or client specific presentations with the School's Marketing team.
Works with program heads and Marketing and Communications to create and place advertisements to attract potential students and faculty.
Coordinates and monitors client tracking activities in the CRM system.
Implements selected projects with various internal clients including developing project proposals and plans for web related partnerships and linkages.
In conjunction with the Student Recruiter, maintains client information in CRM system
Designs script and graphics for the school and program websites using existing templates as required by ITS and MARCOM
Participates in Records Custodian training and remains current with record keeping practices, policies and procedures (both BCIT and FOIPOP)
Undertakes related duties as assigned, consistent with the job grade of this position.

Qualifications

QUALIFICATIONS:

Entrance:

Diploma of Technology specializing in marketing and/or communications including current formal training and courses in internet marketing, technical and marketing writing, web, video editing and, basic HTML.

Experience:

Two years general marketing experience plus two years practical current experience in a similar position.

Software/Computer Application(s) and Expertise:

Advanced Microsoft Office skills and content management system editing skills; working knowledge of enterprise level customer relationship management (CRM) systems
Demonstrated experience launching and tracking campaigns through social media channels
Experience using web analytics, online business optimization platforms, and diagramming and process mapping software

Communication/Interpersonal Skills:

Excellent interpersonal and communication skills
Proven ability to establish and maintain effective working relationships by exercising tact and diplomacy while delivering the highest levels of customer service
Demonstrated writing, proofreading an