Manager, Cidm, Campaign Design - Toronto, Canada - Royal Bank of Canada

Royal Bank of Canada

Verified Company

Toronto, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Summary

What is the opportunity?

In this role you will provide support to the Canadian Banking Marketing Team to design and build effective and efficient direct marketing campaigns and initiatives.

You will be responsible for the business and technical design specification of marketing campaigns and initiatives to maximize revenue growth and provide superior customer experience through relevant and timely offers.

This is a business support, highly technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL, Spark SQL, Teradata / Hadoop) and expertise in Data-enabled Customer Relationship Management.

What will you do?

Provide complete, accurate and timely Campaign Design and Execute that meets the business objectives. Interact with senior business leadership to understand, champion, challenge and specify business, design and technical requirement for marketing tactics
Responsible for translating technical specification into code for the timely deployment of Direct Marketing tactics through a variety of channels
Evolve and optimize campaign experimental design and build to ensure alignment to business and marketing objectives by providing target audience and precampaign sizing analysis
Act as COE on direct marketing tactics and provide clear recommendations and requirements to internal partners
Responsible for the timely development of campaign structure keeping in mind the business strategy, objectives and postcampaign reporting requirements
Perform quality assurance audits to ensure the campaign design has been accurately interpreted in the campaign build to meet the business need
Follows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and priorities
Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data stewardship and governance policies and processes
Highly skilled at data mining
Responsible for development of complex campaigns and documentation, integrating and leveraging learnings from past and post campaign results
Demonstrate leadership in process improvement
Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs
Ensure that all CRM concepts (including predictive models) and CIDM standard methodology and best practices are implemented in day to day routines by self and team
Act as Peer coach and shares best practice with team
Act as Subject Matter Expert on relevant Data sources, Channels, and CIDM standards
Train and mentor new team members, as needed
Represents Director CIDM in leading strategies for Design and Execution, as needed

What do you need to succeed?

Must have:

Minimum 45 years specialty expertise relational database marketing and structured programming concepts, including the use of data analytic and decisioning tools (e.g., SAS, SQL, Spark SQL, Teradata, Hadoop etc.)
Strong Analytical mindset with solid ability to build strong lateral relationships through influence
Strong project management and implementation skills time management
Strong problem resolution and decisionmaking skills
Strong written/oral communication skills to develop and convey thoughtful and insightful explanations
Ability to work steadily and accurately under pressure, especially during peak periods
Attention to detail and time management is critical.
Continuous improvement mindset
Facilitation Skills / Coaching Skill

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.

We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and highperforming team
Opportunities to do challenging work

Job Skills

Additional Job Details

Address:

RBC WATERPARK PLACE, 88

QUEENS QUAY W:

TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Personal and Commercial Banking

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Inclusion
and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth.

We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work.

We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

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