Product Marketing Lead - Toronto
1 day ago

Job description
Our client is a nationally recognized Canadian fintech at the heart of the country's payments and digital identity ecosystem is hiring a full-time Product Marketing Leader to launch a new Fraud portfolio and help scale a growing verification business.
This is a first-in leadership role within Product & Partner Marketing a true player-coach opportunity to own end-to-end GTM strategy, shape positioning and narrative (B2B + B2C), and partner closely with Product, Sales, Brand, and executive leadership.
What you'll bring:
10–15+ years of product marketing experience (fintech, payments, fraud, identity, or financial services)
Proven success leading new product launches in complex, highly regulated environments
Strong executive presence and cross-functional leadership
Deep GTM expertise — positioning, sales enablement, lifecycle, and campaign performance
Why this role?
- Launch a net-new fraud solution tied to Canada's real-time payment ecosystem
- High executive visibility and partner exposure (banks, fintech, ecosystem stakeholders)
- Strategic + hands-on scope in an innovation-focused environment
- $165K–$190K base + 15% bonus + 7% employer retirement contribution
- Hybrid (Toronto, ~3 days in office) with strong benefits and above-market vacation
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