Digital Marketing Coordinator - Mississauga, Canada - Viaggio

Description

• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Create and maintain online listings across ecommerce platforms
• Ensure that the brand message is consistent
• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g., website, blogs, press releases and podcasts)
• Manage endtoend digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Manage and implement paid ad campaigns across search and social channels
• Liaise with Marketing, Sales, and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay uptodate with digital media developments
• Propose and help implement marketing programs and promotional campaigns on marketplaces
• Manage digital customer servicerelated issues or questions and ensure timely response and resolution
• Provide monthly and quarterly digital sales reports to the management team and key managers
• Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
• Work with marketing team members in the development of content for brands' Web sites including copy, merchandising, banners, and promotions
• Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision, and removal
• Manage PPC advertising campaigns within approved budget
• Review new technologies to keep the company at the forefront of developments in digital marketing
• Other reasonable duties, as assigned.

• College/university or master's degree; degree or Diploma in Digital Marketing
• 13 years' experience in Digital marketing
• Experience with Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Experience with Google Ads and Google Analytics
• Curate and execute marketing strategies to grow Brand Awareness
• Working knowledge of content creating software (ex. Photoshop, Creative Suite, Illustrator, InDesign)
• Knowledge of Social Media Management platforms (ex. Hootsuite)
• Track and optimize social media posts/strategies based on trends/customer segments
• Ability to create compelling, creative content for various platforms (Website, YouTube, Instagram, Facebook, LinkedIn)
• Understanding of Brand Management how we are currently perceived vs how we want to be perceived
• Create user engagement strategy to grow returning customers
• Coordinate digital remarketing campaign
• Knowledge of CRMs systems
• Proficient in Microsoft Office

• Proficiency in English. Other language skills including French would be an asset.
• Ability to effectively communicate to various levels and through a variety of communication channels
• Presents ideas and directives clearly and persuasively; actively listens when spoken/presented to
• Ability to identify the decisionmaking style of stakeholders to influence the direction of decisions even when holding a position contrary to the majority.

• 8 hour shift

• Google AdWords: 1 year (required)