Lead, Social and Content - Toronto, Canada - Wellington-Altus Private Wealth Inc.

Wellington-Altus Private Wealth Inc.

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Lead, Social and Content

Location:
This position is located in our Toronto office.

Our organization:

Founded in 2017, Wellington-Altus Financial Inc.

(Wellington-Altus) is the parent company to Wellington-Altus Private Counsel Inc., Wellington-Altus USA Inc., Wellington-Altus Insurance Inc., Wellington-Altus Group Solutions Inc., Wellington-Altus Asset Management Inc., and Wellington-Altus Private Wealth Inc.—the top-rated* wealth advisory company in Canada and one of Canada's Best Managed Companies.

With more than $25 billion in assets under administration and offices across the country, Wellington-Altus identifies with successful, entrepreneurial advisors and portfolio managers and their high-net-worth clients.

- _Investment Executive 2023 Brokerage Report Card._

The opportunity:

Wellington-Altus is currently recruiting for Lead, Social and Content.

Reporting to the Vice-President, Digital Marketing, the Lead, Social and Content will strategize, plan, and execute Wellington-Altus' corporate channel content strategy.

The incumbent will also enable, guide, and consult with our network of advisors to set them up for success with tools, content, guides and 1:1 consulting.

Key responsibilities include:

Championing content and social media best practice, developing content and social guidelines, building a content repository, and recommending tools to help our advisors leverage social media and content to tell their unique story and help grow their business.
Making recommendations on audiences, platforms, content formats, and paid opportunities to maximize our reach and deliver results.
Collaborating with Marketing peers and corporate stakeholders to drive thought leadership and brand narrative to meet our objectives.
Presenting strategies, recommendations, and insights to Leadership to gain consensus and progress our content and social approach.
Partnering with our inhouse video team to create social and mobile first video content, guiding the narrative and collaborating throughout project phases.
Implementing and work with the team to maintain a comprehensive crosschannel content calendar reflecting corporate objectives and advisor enablement.
Creating and maintain a content marketing analytics dashboard to communicate our progress against KPIs and identify new opportunities to inform our strategy and execution.
Keeping a pulse on our competitors, social and content trends, sharing inspiration and best practices with the team and continuously collaborating to find news tactics to test and evolve our approach.
Acting as ambassador and custodian of the Wellington-Altus brand.
Helping establish and implement department procedures, striving to create efficiencies.
Managing and coach an Associate, Social Media & Content and hiring of future social and content team members.
Performing other duties, as assigned.
A university degree or diploma in Social Media, Digital Marketing or Communications.
710 years of experience including content strategy and execution, digital channel management, social media strategy and measurement.
Social media expertise organic and paid with demonstrated experience and results specific to LinkedIn.
Content and channel strategy.
Working knowledge of SEO.
An innovative thinker who embraces feedback.
An excellent interpersonal and communication skills.
An impeccable attention to detail.
An adept multitasker with solid organizational skills.
A strong writing and presentation ability.
An ability to quickly adapt to changing needs and rapidly growing company.
A reliable, strong work ethic.
A creative collaborator but able to hit the ground running and work independently as needed.
An excellent attitude and commitment to providing extraordinary service.
A team player with an entrepreneurial spirit.

Conditions of employment:

Must be legally eligible to work in Canada.
A background check, satisfactory to the employer, may be required of the successful applicant prior to commencing employment.

To apply:

Education:
Preferred

Associate's degree or better in Marketing
Associate's degree or better in Communication

Behaviors:
Preferred

Innovative: Consistently introduces new ideas and demonstrates original thinking
Team Player: Works well as a member of a group
Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations:
Preferred

Goal Completion: Inspired to perform well by the completion of tasks
Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
Self-Starter: Inspired to perform without outside help