Associate Director, Paid Social - Toronto, Canada - Brainlabs

Brainlabs
Brainlabs
Verified Company
Toronto, Canada

4 weeks ago

Sophia Lee

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Sophia Lee

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Description

Brainlabs is a digital media agency - we're passionate about using data and tech to craft marketing strategies that drive real business results for clients.

Our 1000+ Brainlabbers partner with some of the world's largest advertisers to do just that.


Our mission is simple, we want to become the world's largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we're at it.

Brainlabs has always been a culture-first company.

In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.


As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber.

It's a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.


Classification:
Full-time


Team:
Client Services


Reporting to:
Group Account Director


Estimated Start:
April 2024

Location:
[Hybrid] 135 Liberty Street Suite 300 Toronto, Ontario M6K 1A7

Work Authorization:

This role is open to US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer.

We are unable to sponsor any work authorizations for this role.


What's the role


We're looking for an Associate Director of Paid Social who can lead strategy for clients while supporting the growth of the social business in the U.S.

region.

You will be at the forefront of social innovation whilst supporting key accounts to ensure social execution is consistent and aligned to plans.


So, tell me about the company
Brainlabs is culture-first.

You've probably heard other companies describe themselves as people, clients, or profit first - but we see people, clients and profit as the building blocks of our ecosystem.

Culture powers all three and we know that when the ecosystem is balanced, we all win That's why the culture we cultivate is a culture of winning together.

To learn more about what it's like to be a Brainlabber, check out our culture code.


What you do

Account Management:


  • Be a partner to clients in advising them on all things paid social, you are the trusted expert to the client
  • Prepare and present paid social marketing strategies and plans for clients.
  • Communicate client performance regularly and ensure we fulfill on client contracts and promised strategy
  • Setup and refine processes with team that ensures budgets, optimizations, and performance are executed and aligned with client goals (i.e. Pacing, QA checks)
  • Perform regular analyses and make datadriven recommendations, following our 'test and learn' methodology
  • Implement & use Brainlabs' tools on all accounts where applicable

Team Management & Leadership:

Oversees, supports and coaches social team talent in the implementations of media plans
- and push them to think beyond the brief

  • Manage up to 5 direct reports and mentor indirect manages utilizing a strengthsbased coaching approach
  • Mentor to team members working on assigned clients providing training and shadowing opportunities and participating in new hire training program
  • Cultivates an atmosphere that embraces diversity and inclusion within the team and agency
  • Actively participant in wider company initiatives including, but not limited to new business pitches, crosssells and internal marketing efforts

What we really want:

  • Someone who can own and drive forward social innovation for clients, and can evangelize learnings to inspire direct and indirect reports to push the boundaries of social

Who you are

  • At least 4 years of experience in an agency setting
  • Deep knowledge of performance media and analytics (can turn data into a story)
  • Managed paid social budgets in excess of $250K/month
  • Expertlevel knowledge and hands on activation on Facebook and Instagram is key, and at least 2 additional social platforms
  • Experience with performance marketing/DR campaigns
  • Effectively manage client relationships and stakeholder expectations

How you succeed

  • You'll build trusted relationships with your account stakeholders
  • Your clients will be in the know of new product opportunities that are relevant
  • Internal team members will feel confident reaching out to you for social support
  • You'll be pulled in to support New Business pitches

What happens next


We know searching for a job is tough and that you want to find the best career and employer for you.

We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to
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