Supervisor, Planning - Toronto, Canada - Mindshare

Mindshare

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Mindshare

Title:
Planning Supervisor

Team / Department:
Client Leadership

Mindshare was born in Asia in 1997, a WPP start-up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $17.9bn.

We are the largest agency in GroupM, WPP's Media Investment Management arm, which is the #1 media holding group globally.

We aim to be our clients' lead business partner and to grow their business.

Mindshare Canada does this through speed, teamwork and purposeful provocation and by operating as a network of networks rather than a rigid hierarchy.

When our clients have a problem, a challenge, a product or even a thought, we are proud to be their first port of call.

We partner with some of the world's largest and most recognizable brands, and our role is to make our clients' brands more famous and more profitable.

We sit today uniquely placed at the crossroads of media, data, technology and content and there is no other business partner who can have as transformative an impact on our client's businesses as we can.

Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation.

We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what's possible.

Our success takes a team of people who are invested in our culture, each other's success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career.

OVERVIEW:

Mindshare is looking for a Planning Supervisor with a passion for marketing and a curiosity for media in advertising.

This role is in the Client Leadership team and is an integral part in capturing a client's vision to reach the intended audience.

The Media Planners are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians.

They strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

The Planning Supervisor is responsible for our strategic brand work: comms plans, media strategies, media plans. You will have the primary responsibility for supervising the media planning staff on assigned accounts. This job entails providing key strategic input for media plans and reviewing draft plans.

You will maintain regular contact with mid-level clients and has the initial level of responsibility for account profitability and business development.

YOUR IMPACT:

Lead the media planning process, identifying key roles for media and how media can complement and connect with other marketing activities
Contribute significantly to the development of communications strategies that activate consumer insights, drive innovation for clients and provide structure for brand channel presence/priorities
Foster a teambased environment which encourages intelligent risk taking, provocation, and innovation
Develop strategic intelligence via keeping abreast of industry developments, macro and consumer trends, technology (tablet, other tech devices), etc.
Understand, embrace, and integrate research into plans
Organize and lead inperson client meetings and conference calls, incorporating staff where needed
Maintain day to day client contact and agency contact regarding their area of responsibility
Work with management to develop project plans and deliverable timelines, ensuring the team is delivering on schedule
Be a talent magnet to help grow, engage, retain, and attract the best talent
Supervise the group in interpretation of competitive and other research data
Identify areas for continuous innovation of the agency's product ensuring the use of strategy and insights in a coordinated manner working towards the same goals
Maintain a deep understanding of business, target audiences and wider communications environment
Work collaboratively with Insights team to analyze client business situation and identify key objectives for communications
Listen, identify, and articulate compelling drivers, barriers and channel relationship insights
Act as the liaison between internal teams as well as various partner vendors to ensure media performance
Collaborate with partner agencies to integrate messaging and creative campaigns into overall media/communications plans

YOUR QUALIFICATIONS:

College Diploma or Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications, or equivalent experience
5+ years of relevant media experience, media planning preferred
Proven experience with client presentation and reporting
Knowledge of media buying
Advanced knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)
Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)
Proficiency with media tools (eg. Prisma)

YOUR QUALITIES: