- Oversee & manage the brands social media , including strategizing campaigns, ensuring proper execution.
- Delegating and supporting social day-to-day activies within the team and ongoing tasks and projects.
- Create & publish social media posts.
- Post content on personal social media accounts as part of brand initiative.
- Content optimization for all platforms (UTM tagging for all posts, best times to post, content performance based on type, most engaged, most liked, etc.)
- Oversee all brand-owned social media channels (Instagram, TikTok, YouTube, Facebook, etc.).
- Oversee execution of Brand Awareness / Traffic Social Ad campaigns in collaboration with Digital Media Team
- Work cross-functionally to ensure alignment across all departments and within Marketing department.
- Working closely with e-comm, influencer marketing, styling, visual merchandising & graphics.
- Build yearly, quarterly and monthly strategies for all social media in collaboration with the directors within the Marketing department.
- Create monthly & quarterly reports to share with upper management & identify areas of improvement across all channels.
- This includes KPIs, post-mortems, achievements, wins/loses presented in an efficient manner explaining the story (process, outcome, etc.).
- Provide recommendations to meet our engagement & revenue objectives.
- Manage marketing budget for all social media.
- Manage & develop relationships with external suppliers & partners: continuously looking for new partners to scale & improve the business.
- Work in collaboration with the Brand and Influencer stakeholders to strategize on the social/marketing/web launch plan for each collection.
- Stay on top of new fashion & social media content trends to ensure the brand remains relevant across all channels.
- Keep up to date with new platform updates.
- Ensuring that all content created for Social platforms is brand aligned, meets expectations and delivered in timely fashion.
- Nights and weekends working hours may be required after hours for any social led initiatives.
- Travel as needed.
- Other tasks as required.
- A minimum of 5 years' experience in similar role is required.
- Must be a creative thinker with strong knowledge of market trends and Gen-Z consumers.
- Must have strong Project Management skills.
- Must be organized and detail-oriented.
- Must have knowledge of the following tools: InDesign, Microsoft office, Excel.
- Excellent knowledge of all relevant social media platforms.
- Must be active on social media and maintain personal accounts across multiple platforms.
- Available to travel when needed.
- Must be an excellent communicator and professional in dealing external partners and customers.
- Ability to communicate in French and English. We are a Quebec-based company, but our operations are international.
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Social Media Manager - Laval - Ardene Holdings inc.
Description
Hey, we're Ardene
We're the ultimate destination in North America and beyond for head-to-toe apparel, footwear, and accessories - all at the best prices. In 1982, we started as an accessories and jewelry retailer. Today, we're on a whole new level, with 250+ stores in Canada, the USA and internationally - not to mention and our app
We believe that fashion shouldn't be exclusive or intimidating - it should be celebrated with youthful confidence and fearless enthusiasm. Our journey is ongoing in this new era of retail, as we focus more than ever before on customer experience and sustainable practices.
We also take employee wellbeing and personal growth to heart. Our teams focus on driving initiatives in the area of mental health, diversity & inclusion, engagement and recognition. This includes our many mindfulness programs too, so our teams can create meaningful connections, lead with intention and kindness, and be their best selves at work and in their lives.
Want to learn more about Life at Ardene? Check out our careers site for the latest updates & read one-on-one personal interviews with team members from across Ardene.
WHO YOU ARE:
Reporting to the Marketing Creative Director, the Social Media Manager responsabilties include but are not limited to:
WHAT YOU'LL NEED:
GROW WITH US
We're pretty proud to say that everything we do starts with our people - whether it's in-store or at the head office. From sales associates and store leadership; dedicated in-house apparel and design teams; marketing, brand, and digital experts; stylists, photographers, and graphic designers; all the way to store concept and operations. We do it all. Ardene is truly a creative hub that is second to none.
Be part of a fun, dynamic and energetic team Join our team and begin your career at one of North America's top retail chains
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