- Bring your knowledge of and experience with varying B2B lead-generation content models to generate product awareness, engagement and drive leads.
- Use of first and third-party data and segmentation to reach desired target audiences is an important part of this function.
- Perform frequent monitoring & optimization of campaign media performance to maximize campaign objectives and improve campaign budget efficiency. Provide regular campaign reporting against key KPIs to review with stakeholders.
- Collaborate closely with Sales teams, aligning marketing strategies to and achieve unified goals in B2B client acquisition. For both B2B and B2C campaigns, effective collaboration and communication with internal and external creative and account teams will be critical to achieving larger Marketing campaign goals.
- Leverage experience and skills to conduct ongoing assessment and identification of new & existing media channels and audience targeting growth opportunities, particularly for B2B media activity.
- 3-5 years of B2B tech marketing experience, specifically in paid media demand generation roles focused on lead generation. In addition, B2C media campaign experience is also a benefit.
- A track record and passion for media innovation. This new role is an opportunity to build and experiment leveraging a mix of media, data, content, and technology for maximum impact.
- Proficiency in campaign media planning and buying/execution across multiple B2B and B2C channels, including LinkedIn, Programmatic display, social and video.
- A demonstrated ability to develop, track and improve campaign performance against key KPIs with a strong focus on lead generation
- Experience leveraging first and/or third-party data sets to effectively target media audiences, combined with broader media targeting sets.
- Ability to effectively communicate new insights, strategies, and tactics.
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience managing campaign and media budgets, and working with Financial/Accounting teams.
- Recruiter Phone Interview
- Hiring Manager Interview
- Take-home Assessment or remote coding exercise (if applicable)
- Team Interview
Manager, Performance Marketing - Toronto, Canada - Plusgrade
Description
Travel is not just about the destination; it's about every memory made along the way.We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences.
Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel.
Come help us transform everyday travel into extraordinary experiences.ABOUT THE ROLE:We are seeking a dynamic Paid Media Manager who will play a crucial role in accelerating our product's market presence and sales in the Hospitality space. Plusgrade's Hospitality solution allows hotel owners and operators to enhance guest experiences and unlock new revenue streams with every interaction. Your mission will be to manage and optimize paid advertising campaigns on key B2B digital platforms, to drive brand awareness, lead generation, and ultimately B2B client acquisition.
As one of our first B2B-marketing-focused roles, this position is an ideal opportunity for a candidate with B2B lead gen experience - to apply their skill with paid media and lead, innovate and make a meaningful impact on driving Marketing Qualified Leads (MQLs).
While the role is primarily focused on B2B activity, the ideal candidate will also have some B2C experience, as the role will also have some responsibility for paid media planning and buying activities with our B2C products.
WHAT YOU WILL BE DOING:Reporting to the Director, Performance Marketing, you will:Media Planning:
Prepare effective campaign media plan and briefs, leveraging experience across Partners for optimal channel selection, targeting strategy and maximize overall effectiveness
Media Buying/execution:
Hands-on media campaign setup across multiple B2B paid media channels (including LinkedIn, and Display) as well as some B2C channels (including social, display, native, programmatic, video) to ensure media is delivered on time with high quality, and campaign performance targets are met or exceeded.
Financial Management:
Responsibility for day-to-day budget and financial management activity for paid media campaigns across multiple media channels for Partners under management.
YOU ARE SOMEONE WITH:OUR PROCESS:Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.
We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally.
All applications will be reviewed by our Talent Team and the successful candidate(s) will go through the following recruitment process: