Web Growth Strategist - Toronto, Canada - Hootsuite
Description
WHAT YOU'LL DO:
- Ideate, prioritize, build, and launch strategies, campaigns, and projects that generate traffic, and/or optimize conversion rates
- Create wireframes, map user journeys, plan web content hierarchies, launch experiments, build web pages, and report on performance for new and existing properties
- Ship, test and iterate rapidly in order to achieve incremental growth, or big wins
- Analyze performance and draw insights that allow you to prioritize your work based on business impact
- Manage your projects autonomously but collaboratively, owning your results and fearlessly reporting on success, failure or valuable lessons
WHAT YOU'LL NEED:
- Significant relevant experience in conversion rate optimization, growth marketing, and/or web strategy. Experience working in B2B SaaS or digital marketing agencies.
- Very strong understanding of conversion optimization and experimentation principles
- Expertise in web analytics (GA4, FullStory, Lookerstudio, Tableau)
- Experience using personalization and experimentation tools like Mutiny and 6Sense
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Creativity and Innovation: seeks new and better ways of doing things, generate original and imaginative ideas, products, or solutions
- Priority Setting: focuses time/energy on the most important issues/opportunities
- Clearly understand how to assess the importance of tasks and decisions
- Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
WHO YOU ARE:
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
- Curious. You are always learning and seeking ways to make things better.
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.
In all we do, our six guiding principles light the way:
Step Up:
Show the world what it looks like to live and work by these guiding principles. #StepUp
One Team:
Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are.
#OneTeam #FreeToBeMeCustomer Obsessed:
Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile:
Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win:
Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies:
Give back to our communities and be an ally. #SocialForGood #Allies
LI-EM
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