Digital Advertising Specialist - Dorval - beBeeMediaBuyer

    beBeeMediaBuyer
    beBeeMediaBuyer Dorval

    1 day ago

    Job title: Media Buyer

    Description

    Job Overview:

    As a seasoned advertising professional, you will play a pivotal role in our digital marketing endeavors. Your responsibilities will encompass the strategic procurement of advertising space to achieve optimal results for our clients. This position requires an in-depth understanding of media planning, budget management, and buying across various digital marketing channels.


    Detailed Responsibilities:


    1. Media Strategy and Planning:


      1. Collaborate with cross-functional teams to understand client goals and target audiences.

      2. Develop comprehensive media plans that align with client objectives and budgets.

      3. Utilize market research and data to inform media buying decisions.


    2. Digital Media Buying:


      1. Execute media buys across various online channels, including social media, display advertising and search engine marketing.

      2. Cultivate and maintain relationships with digital media vendors to stay informed about advertising opportunities.


    3. Budget Management:


      1. Manage client budgets for digital media buying, ensuring efficient allocation and tracking of expenses.

      2. Provide clients with budget updates and recommend adjustments as needed.


    4. Campaign Execution:


      1. Oversee the implementation and execution of digital media campaigns, including ad placement and scheduling.

      2. Ensure campaigns are delivered on time and within specified parameters.

      3. Continuously monitor campaign performance and adjust strategies for optimization.


    5. Data Analysis and Reporting:


      1. Analyze the effectiveness of digital media campaigns using key metrics and data analytics.

      2. Prepare and deliver regular reports to clients, offering actionable insights and recommendations for campaign enhancement.

      3. Identify trends and areas for improvement in digital media buying strategies.


    Hiring Requirements:


    • Bachelor's degree in Marketing, Business, or related field (or equivalent work experience).

    • Proven experience in digital marketing and paid media, with a focus on Media Buying.

    • Deep understanding of digital advertising platforms.

    • Professional client service and communication skills.

    • Proficiency in data analysis and reporting.

    • Ability to work collaboratively in a team environment.

    • Strong organizational skills and attention to detail.

    • Experience with client retention and growth strategies is a plus.

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