Paid Media Marketing Manager - Canada - Bells of Steel

Description

Perks of working at Bells of Steel:

• Great working environment with little to no supervision; you have the autonomy to operate as you see fit
• Positive work culture that values employees and respects their personal time (our last employee survey had 85% positive responses)
• Health spending account
• Every other Friday off (paid), 3 weeks of vacation and paid sick days
• $1000 towards Bells of Steel equipment

The job:

Is "I'll figure it out and get it done" your personal motto? Are you passionate about fitness, but also into numbers, spreadsheets and return on ad spend metrics?

Bells of Steel is seeking a dynamic paid media manager to chart the course for our most impactful channel; to help grow us from a $20MM company to a $50MM one, and eventually to a $100MM one. The role will start with taking over and owning our Facebook, Google and Amazon accounts, and expand to trying all other paid channels

This role reports to the Director of Marketing, and will work closely with the two owners (CEO and COO) on certain projects.

Summary:

The Paid Media Marketing Manager is responsible for managing the performance of all paid media across the company and communicating that performance across teams.

Key Components:

• Analyze day-to-day campaign performance against campaign KPIs and report long-term performance trends to management
• Implement incremental platform and campaign optimizations. Iterate on findings; identify key growth and cost reduction opportunities and potential blockers to good performance.
• Optimize our catalogues to ensure all dynamic and shopping ads are performing to the best of their ability.
• Support leadership in the creation of a paid media long-term strategy and budget forecasts
• Be constantly studying paid media trends and keeping all accounts up to date with best practices.
• Be the leader on paid media creative trends, and support our creative team in the development of modern ads that perform today.
• Contribute to the creation of the company marketing calendar, identifying needs in advance and matching them to the greater marketing strategy.

QUALIFICATIONS AND SKILL REQUIREMENTS:

• Min 2 yr. experience in digital marketing
• Min. 2 yr. experience managing with Meta Ads Manager, Meta Business Manager
• Min. 2 yr. experience managing Google Ads, Google Merchant Centre, Google My Business
• Experience with Reddit Ads, Pinterest Ads, Bing Ads, Amazon Ads other digital advertising platforms a plus.
• Experience with Shopify, Klaviyo and Clickup is considered an asset.
• Actively participating in the fitness industry, specifically strength training (Knowledge of current influencers and above-average fitness product knowledge)
• Strong understanding of marketing terminology and metrics.
• Organized, quick communication skills.
• Performance driven.

Work Environment and Benefits

• Full Time, Permanent
• Monday to Friday: 9am - 5:30pm or 10am to 6:30pm (with ability to work flex time on occasion.)
• Every other Friday off
• Overtime pay available
• Working from our Toronto or Calgary showroom once per week

About Us

At Bells of Steel, our passion is working together to make strength training accessible to all, and having fun doing it We exemplify this through our core values of Trust, Community, Passion, Teamwork, and Adaptability.

We promote a supportive and collaborative workplace culture with a focus on ensuring our team is happy and high-performing, leading to an excellent customer experience and extremely low employee turnover. If you feel passionate about these values, be sure to apply.

Application question(s):

• Do you have a min. 2 years of experience managing the Meta and Google Ads of a direct-to-consumer ecommerce company?
• What do you think about Bells of Steel?
• Do you have a strong understanding of strength training equipment?

Salary Range

• $65k-70k