Marketing and Content Specialist - Mississauga, Canada - BISSELL Homecare

Description

• Assists, implements, executes, and manages new product launches and maintain existing product lines.
• Support marketing activities in the commercialization of secondary or derivative products including all Windchill processes with oversight of Canadian packaging, art direction, photography direction, copy development and claims process.
• Oversight and maintenance of Product Obsolescence forms, Product Request forms, Inserts, etc. Oversee the development of sales materials/sell sheets/ POP assets and any other additional promotional tools.
• Supports development of appropriate merchandising, packaging, advertising, and promotional programs, with the assistance of Sales & Marketing resources. Work with external vendors to Canadianize user guides for new products, maintain/update for existing products.
• Work directly with Sales to manage requests as they relate to customer meetings and requests. Ensure sales and internal presentations have current, up to date information. Coordinate product/samples/cartons for sales meetings and internal/customer presentations.
• Oversee Trade Show direction execute to strategy including products, graphics, create product demonstrations, and participate as required (set up, tear down, Product Knowledge, demos).
• Works closely with other team members of the product business unit team and other support groups to meet timelines and budget objectives. Keeps leadership informed of key issues.

• Responsible for leading digital content execution and managing ongoing site experience touchpoints across multiple touch points.
• Plays a vital role in assisting with various tasks to ensure smooth execution of contentrelated activities.
• Team Lead on New Item Set Up & Catalog Mgmt. Responsibilities include managing all online sku submission requirements, uploading all detail page/content formats.
• Manage new product tracker with internal teams to ensure launch deliverable timelines meet/exceed expectations.
• Assist marketing with enhanced content and media asset development/optimization regularly share out metrics on performance, engagement, competitive content trends, etc.
• Audit and update product detail pages on an ongoing basis.
• Assist with adhoc content support requests for specific retail events.
• Is available for Marketing and Sales projects as needed.
• May be required to perform other duties as assigned.

• Functional/Technical Expertise
• Global Business Acumen
• Self-Management
• Learning Versatility
• Delivers Results
• Judgment and Decision Making
• Managerial Courage
• Continuous Improvement

• Degree minimum: Bachelor's degree
• Specific concentration: Marketing or Digital Marketing
• Experience level: 4 years in a Marketing or Digital role
• Experience participating crossfunctional teams

• MBA