Marketing Coordinator - Richmond Hill, Canada - TP-LINK CANADA INC.

TP-LINK CANADA INC.
TP-LINK CANADA INC.
Verified Company
Richmond Hill, Canada

2 weeks ago

Sophia Lee

Posted by:

Sophia Lee

beBee Recruiter
Description

Overview:


Key Areas of Responsibility:


1.


Product Launch/Content Marketing:

  • Assist in the preparation for new product launches by coordinating with product management and engineering teams.
  • Download and organize product materials including images, videos, and datasheets.
  • Collaborate with the B2B team to inform them of upcoming promotional activities and provide necessary materials.
  • Support influencer marketing initiatives and identify opportunities for engagement on social media platforms.
  • Proofread all marketing materials for accuracy and consistency.
  • Assist in uploading marketing materials to partner portals and deploying eBlasts to various channels.
  • Gather performance data and assist in updating marketing decks with relevant information.

2. Webinars (Internal/External)

  • Coordinate with relevant teams to schedule and prepare for webinars.
  • Update webinar platforms and promotional materials.
  • Assist in budget approval for paid advertisements and contest prizes.
  • Deploy promotional materials and reminders to attendees.
  • Manage postwebinar activities including sharing resources, recording signups, and sending leads for followup.

3. OCNA Training (Internal):


  • Assist in organizing and scheduling training sessions, including venue booking and equipment preparation.
  • Coordinate with instructors and update promotional materials.
  • Manage logistics during training days and handle postevent activities including feedback collection and performance analysis.

Internal VAR Product Training:

  • Support in scheduling training sessions and updating promotional materials.
  • Assist in organizing logistics for training days and postevent followups.

4.

Trade Shows & Networking Events:

  • Coordinate staff representatives' travel arrangements and prepare necessary materials for events.
  • Update promotional materials and deploy preevent marketing campaigns.
  • Manage promotional activities during events and gather performance data for analysis.
  • Handle postevent activities including lead followups and uploading data to tracking systems.

5.


Distributor Marketing Activities:

  • Assist in preparing monthly promotional flyers and coordinating with product management and distributor teams.
  • Deploy promotional materials to distributor teams and facilitate communication of promo details.
  • Support in paid distributor marketing initiatives including web banner advertisements and webinar promotions.

6.


Website Content Management:

  • Collaborate with the marketing team to plan and execute website updates, including product launches, promotions, and content additions.
  • Ensure website content is uptodate, accurate, and aligned with brand guidelines.
  • Monitor website performance and user experience, identifying areas for improvement and optimization.
  • Conduct regular audits to ensure website functionality, including links,
  • Utilize web analytics tools such as Google Analytics to track website traffic, user behavior, and conversion metrics.
  • Generate regular reports on website performance, highlighting key metrics and trends.
  • Provide insights and recommendations to inform strategic decisions and improve website effectiveness.
  • Assist in the creation, editing, and publishing of website content, including blog posts, articles, and product descriptions.
  • Maintain content calendars and schedules to ensure timely publication and refresh of website content.

Qualifications:


  • Bachelor's degree in Marketing or related field preferred.
  • Strong organizational and multitasking abilities.
  • Excellent communication skills, both written and verbal.
  • Proficiency in Microsoft Office Suite and familiarity with marketing tools such as Mailchimp and webinar platforms.
  • Ability to work effectively in a fastpaced environment and collaborate with crossfunctional teams.


This position offers valuable hands-on experience in marketing execution and provides an opportunity to contribute to the success of our product launches and marketing initiatives.

If you're eager to learn and grow in a dynamic marketing environment, we encourage you to apply.


Job Types:
Full-time, Permanent


Pay:
From $50,000.00 per year


Benefits:


  • Company events
  • Dental care
  • Extended health care
  • Life insurance
  • Onsite parking
  • Paid time off
  • Vision care

Flexible Language Requirement:

  • French not required

Schedule:

  • 8 hour shift
  • Monday to Friday

Supplemental pay types:

  • Bonus pay

Education:


  • Bachelor's Degree (preferred)

Experience:


  • Marketing: 1 year (preferred)

Language:


  • English (preferred)

Work Location:
In person
More jobs from TP-LINK CANADA INC.
See all jobs of TP-LINK CANADA INC.