Marketing and Communications Manager - Vancouver, Canada - Big Sisters of BC Lower Mainland

Big Sisters of BC Lower Mainland

Verified Company

Vancouver, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Mission, Vision and Core Values
Our
Mission is to enable life-changing mentoring relationships to ignite the power and potential of young people.

Our
Vision is that all young people realize their full potential

Our
Core Values are:

We Champion Potential
Every Connection Counts
Showing Up Matters

Why it's great to work with us:

Big Sisters is a friendly, inclusive and committed team who offers their employees fifteen vacation days within the first year, fifteen wellbeing days as well as three personal days.

We provide a generous health care and extended benefits package, including prescription drugs, vision, and dental. We also offer our employees a professional development allocation and various learning opportunities. Ignite your full potential with Big Sisters

Is this you?
You are a positive person who loves to build connections with your team and the community.

You have high attention to detail and understand the importance of effective marketing and communications to support the growth of programs.

You are a strategic thinker, a team player, and are passionate about the work that Big Sisters of BC Lower Mainland does.

About the Role

Reporting to the Chief Executive Officer, the Manager of Marketing and Communications sets strategy and guides marketing and communications activities for the agency.

The Manager will develop marketing strategies that increase awareness and attract new donors, volunteers, and program participants; oversee marketing department staff; and project manage department workflow and day-to-day marketing communications activities.

Main Functional Areas

Marketing with a particular focus on digital marketing strategies
Fundraising communications in collaboration with Senior Director of Philanthropy and Campaigns
Programs communications particularly participant and volunteer recruitment campaigns & collateral
People leadership providing supervision, direction, and guidance to a team of two, plus summer / student placements as required

What you will be doing:

Marketing & Communications

Leading the marketing & communications team in the development of audience targets and digital marketing strategies for programs and the organization with the goal to attract girls /youth / volunteers, increase revenue, and deepen engagement.
Working collaboratively with the fundraising team to develop and execute marketing strategies that support fundraising goals.
Creating strategy to achieve and sustain growth targets for social platforms.
In collaboration with the team, coordinating activities that support brand awareness and audience development goals.
Managing media relations and partnerships
Ensuring website is leveraged as a key communication vehicle; reviewing data insights to inform enhancements to unique user group experience
Guiding creation of annual report and newsletters

Agency & People Leadership

Providing advice and guidance in area(s) of expertise to CEO & SLT
Reporting on activities, identifies and manages risks, drives for results
Reinforcing desired culture through positive role modeling to all employees, promoting agency vision and mission, acting as an ambassador for the agency
Assisting with agency functions and events as required
Providing direct reports with the environment, communication, resources, direction, and support, aligned with JEDI principles, so they can contribute their best work.
Maintaining an active and positive presence in functional area

What you bring:

Post-Secondary education in: Marketing and / or Communications (preferred) or Business
Three or more years of experience (ideally in the notforprofit sector):
developing overall marketing and communications strategies targeted to multiple

stakeholders
- implementing and managing strategic communications initiatives
- managing a brand
- leading a team and managing a department

An equivalent combination of education, training, and experience will be considered
Experience building and leading internal teams
Superior skills writing for various audiences
Demonstrated ability to plan, organize and execute digital marketing campaigns
Prioritizes work and adjusts with ease to tight and changing timelines
High energy, dynamic and results oriented with demonstrated track record of striving to meet and exceed extraordinary goals

What we offer:

An opportunity to do meaningful work and make a positive impact in the community
A supportive, positive and engaging work environment
A yearly salary in the range of $6570,000 based on experience
A hybrid work environment with a commitment to flexibility and work/life balance for employees
Group benefits after three months
Vacation and wellness time both starting at 6% per annum (vacation adjusted for length of service)
3 personal days (prorated for part time)
Commitment to training and development to support employee growth throug